Summer School

International cooperation

International Summer School 2024

Choose one of the following courses in Le Havre: 28 June to 11 July 2024

  • Digital & Social Media Marketing

    From Websites to Influencer Marketing, join us to explore your digital opportunities in the edge of AI

    By Dr Mustafeed ZAMAN, PhD, Associate Professor in Marketing

    Download the Syllabus

  • Project Management in a Digital Era

    Build your project management skills to cope with digital business environment

    By Dr Josip MARIC, PhD, Assistant Professor of Supply Chain Management and Decision Science

    Download the Syllabus

  • Doing business in a changing world

    Grasping the business opportunities in a challenging world

    By Dr Yihan WANG, PhD, Assistant Professor in Strategic Management

    Download the Syllabus

  • Experiential Marketing & AI influences in a phygital world

    Experiencing & learning hybrid spheres of influences

    By Dr Yonathan Silvain ROTEN, PhD, Associate Professor in Marketing
    By Dr Olivier KOVARSKI, DBA, Professor in Marketing & China Projects Academic Director

    Download the syllabus

  • Working in multicultural teams and environments

    Learn how to make the most of working with people from different backgrounds

    By Dr. Nabil GHANTOUS, PhD, Professor in Marketing

    Download the Syllabus

And / or

Choose one of the following courses in Caen:
12 to 25 July 2024

  • Brand and Product Development in Luxury

    Innovating in luxury field: How to create and develop a new product offering using a consumer-centric innovation process?

    By Dr Elodie DE BOISSIEU, PhD, Associate Professor in Marketing, Academic Director of Graduate program Digital and Marketing in Luxury and Lifestyle

    By Dr Laëtitia CONDAMIN, PhD, Assistant Professor in Marketing

    Download the Syllabus

  • Interpersonal & social media influences in a phygital world

    Experiencing & learning hybrid spheres of influences

    By Dr Yonathan Silvain ROTEN, PhD, Associate Professor in Marketing
    By Dr Olivier KOVARSKI, DBA, Associate Professor in Marketing & China Projects Academic Director

    Download the syllabus

  • Cyber resilience for future leaders Managing Risk and Human factors in the Digital Age

    Cyber Savvy: Navigating the Digital Frontier in Business

    By Dr Karolina MALAGOCKA, PhD, Professor in Digital transformation

    Download the syllabus

  • Understanding climate change and how to act as a business for the ecological transition

    Why and how companies need to act?

    By Dr Sebastien BOURDIN, PhD, Professor in Economic Geography 

    Download the Syllabus

  • Leadership & Becoming

    Reconnect with your authentic self and follow your path of empowerment – to unlock one’s true purpose and your unique potential.

    By Dr Maryse MATTA, PhD, Associate Certified Coach (ACC) and Certified Professional Co-Active Coach (CPCC)

    Download the Syllabus

Requirements

The Summer School is open to Undergraduate and Graduate students providing that applicants have the pre-requisites specified in the course’s syllabus.

For non-native English speakers: B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Live an authentic experience with cultural visits & business meetings 

“EM Normandie will organise additional and optional cultural visits to enable you to discover famous French monuments and sites :  

Explore Normandy, Honfleur, Etretat and Deauville cities, Le Havre port, D-day landing beaches and discover visit proposals to Mont Saint Michel and Versailles, and many others attractions. 

EM Normandie combines academics classes with business meeting to provide you with the opportunity to meet professionals and expand your network.”  
 

Overview of the 2023 Summer School Experience

Accommodation

EM Normandie has partnerships with several student residences in Le Havre and Caen area. Upon registration, you will be contacted regarding the accommodation process.

Fees

  • Fees

    1 course - 6 ECTS

    Regular: € 1,250 / € 1,100*

    Partner university: € 890 / € 690*

    * Early Bird : if registration before 30 April 2024

    2 courses - 12 ECTS

    Regular: € 2,050 / € 1,900*

    Partner university: € 1,500 / € 1,200*

    * Early Bird : if registration before 30 April 2024

    What’s included

    • 1 or 2 courses (6 to 12 ECTS)
    • ECTS transcript of records
    • Certificate of achievement
    • City guided tour (Le Havre and/or Caen)
    • 1 or 2 corporate meetings
    • 2 or 4 cultural excursions (including logistics & tickets)
    • Social events
    • Collective transport from Le Havre to Caen (if you choose 2 courses)
    • Administrative fee

    What is not included

    • Logistics costs from your home to EM Normandie and vice versa
    • Administrative costs (passport, visa etc.)1
    • Travel , health and liability insurance
    • Accomodation during the stay
    • Food , extras and personal expenses

    Please feel free to contact us if you have any question about immigration process, or to ask for an invitation letter, after full registration and payment.

    Payment

    Payment

    Online payment via Flywire banking solution, after acceptance of the application. 
    140+ currencies available.

    Cancellation fees

    Minimum € 190 depending on the date of cancellation (please read our terms and conditions).

6 reasons to join EM Normandie Summer School

  1. Participate in a 2 or 4 weeks international experience
  2. Earn 6 to 12 ECTS (one course of 6 ECTS represents 30 contact-hours + self-study time. See syllabus for more details.)
  3. Sharpen your knowledge and skills within a variety of business subjects
  4. Build your network and exchange with international experts
  5. Enjoy business meetings, cultural visits as well as social events
  6. EM Normandie is awarded « Welcome to France » label, with three stars, the highest level of qualification, for four years. 

Lecturers

  • Lecturers in Le Havre

    Dr. Mustafeed ZAMAN, PhD | Digital & Social Media Marketing

    Mustafeed Zaman is an Associate Professor of Digital Marketing at EM Normandie Business School. He joined EM Normandie Business School in 2019. He has a PhD in Management Sciences from the Institute of Business Administration, University of Perpignan (France), awarded in 2018. His PhD thesis was on “Web Innovativeness and ICT Adoption in Tourism SMEs”. His area of specialization and research is Innovativeness, Digital Transformation, Marketing Strategy, Digital Marketing, Social Media Marketing, Information & Communication Technology, Technology Acceptance and Adoption, Digitalization of Services, Artificial Intelligence (AI), Big Data and Travel, Tourism & Hospitality Management. Dr. Zaman has received multiple distinctions such as “Academic Excellence Award” for Pedagogical Innovation from Fondation EM Normandie, France (2021); "Valedictorian / Top of the Class" from Excelia Group (La Rochelle Business School), France (2012); "Best Paper Award" at the 8th International Conference on Service Management from the Virginia Tech, USA (2015); and "Best PhD Thesis Award" in Tourism Management from French Tourism Research Association (AFMAT) (2019).

    Mustafeed Zaman's full biography

    Dr. Josip MARIĆ, PhD | Project management in a digital era

    Josip Marić is an Assistant Professor of Supply Chain Management and Decision Science. He joined EM Normandie in 2020. He has a PhD in management science from the Université de Montpellier, awarded in 2018. His thesis is on sustainable development and digital transformation, with a specific focus on the implications of 3D printing technology. His research interests are Information Systems (IS), operations management, innovation and entrepreneurship. His research focuses mainly on digital technology, digital transformation, innovation and sustainable development. He is Academic Director of M1/M2 DESMI.

    Josip Marić's full biography

     

    Dr. Yihan WANG, PhD | Doing Business in a changing world

    Yihan Wang is an Associate Professor of Strategy and Entrepreneurship. He joined EM Normandie in 2020. He has a PhD in Administration (Specialist field: international business) from HEC Montreal, Canada, awarded in 2019. His thesis is an analysis of the Chinese aerospace industry. His research and teaching areas are international strategy, innovation networks and regional development. He is also Academic Director of Graduate program International Business.

    Yihan Wang's Full biography

     

     

    Dr. Yonathan Silvain ROTEN, PhD | Experiential Marketing & AI influences in a phygital world

    Yonathan Silvain Roten is a professor of Marketing. He joined EM Normandie in 2021. He has a PhD in Management Sciences from the Panthéon Sorbonne University awarded in 2019. His thesis is on the new practices of phygital interactions between consumers and sellers. His research and publications focus on screen sharing, as a shopping practice during a joint shopping journey, and as a selling practice during a service process. 

    Yonathan Roten's full biography

    Dr. Olivier KOVARSKI | DBA, Experiential Marketing & AI influences in a phygital world

    Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has a DBA in Business Administration from the Business Science Institute (Luxembourg) and the IAE Lyon School of Management, awarded in 2018. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.

    Olivier Kovarski's full biography

    Dr Nabil GHANTOUS, PhD | Working in multicultural teams and environments

    Nabil Ghantous is a Professor of Marketing. He joined EM Normandie in 2020 following several years of academic experience in Qatar, France and Vietnam as a lecturer, researcher and director of programmes. Nabil has a PhD in management science with a marketing specialism, awarded in 2010 from the Université Aix-Marseille III. His thesis covers the impact of interaction intensity on the dynamics of a brand. His research interests include entrepreneurial marketing issues, franchising networks, international marketing and brand management.

    Nabil Ghantous's full biography

  • Lecturers in Caen

    Dr Elodie DE BOISSIEU, PhD | Brand and Product Development in Luxury

    Elodie de Boissieu is an Associate Professor of Marketing. She joined EM Normandie in 2020. She has a PhD in management science from the Université de Paris-Est, awarded in 2019. Her thesis is on experience of luxury brands. Her research interests are technological innovations in general and brand management, particularly luxury brands and stores. Elodie de Boissieu has spent 20 years in marketing and sales roles in the luxury brands industry and services alongside her research posts recherche (fashion, beauty, tableware and fine dining). She also developed and managed EIML business school in Paris from 2012 to 2019. She is the Academic Director of M2/MSc Marketing and Digital in Luxury and Lifestyle.

    Elodie De Boissieu’s full biography

     

     

    Dr Laëtitia CONDAMIN, PhD | Brand and Product Development in Luxury

    Laëtitia Condamin is an Assistant Professor of Marketing. She joined EM Normandie in 2016. She has a PhD in management science from the Université de Poitiers, awarded in 2018. Her thesis is on capturing the responsible perspective of marketing managers. She spent a large part of her professional career in major multinational companies in the fields of Market Research and Consumer Knowledge.

    Laëtitia Condamin’s full biography

     

    Dr. Yonathan Silvain ROTEN, PhD | Interpersonal & social media influences in a phygital world

    Yonathan Silvain Roten is a professor of Marketing. He joined EM Normandie in 2021. He has a PhD in Management Sciences from the Panthéon Sorbonne University awarded in 2019. His thesis is on the new practices of phygital interactions between consumers and sellers. His research and publications focus on screen sharing, as a shopping practice during a joint shopping journey, and as a selling practice during a service process. With an extensive international experience in management, he is the academic director of the Master 2 in Marketing Strategy and Business Development at the EM Normandie campus in Le Havre.

    Yonathan Roten's full biography

    Dr. Olivier KOVARSKI , DBA | Interpersonal & social media influences in a phygital world

    Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has a DBA in Business Administration from the Business Science Institute (Luxembourg) and the IAE Lyon School of Management, awarded in 2018. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.

    Olivier Kovarski's full biography

    Dr Karolina MALAGOCKA, PhD | Cyber Resilience for Future Leaders: Managing Risk and Human Factors in the Digital Age

    Karolina Malagocka, PhD, has nearly two decades of experience in cyber-security implementation and online security communication. As a researcher and lecturer at Kozminski University, she specializes in digital transformation and human-machine interactions in virtual environments. Her academic prowess is highlighted by her PhD thesis on online privacy and data control, and she actively teaches about digital transformation and the impact of data and technology in marketing. Dr. Malagocka has contributed significantly to the field by developing a scale to measure cyber risk behavior among employees. Her practical experience is further enriched by over 15 years at F-Secure, where she leads marketing strategies for mobile security and online identity solutions, collaborating with major European operators like Vodafone and Liberty Global. Additionally, she is an alumnus of the national security program at the Daniel Morgan Graduate School of National Security in Washington DC and spearheads the Cyber Citizen program with Aalto University in Helsinki, enhancing digital competencies and online protection awareness in the EU.

    Dr Sébastien BOURDIN, PhD | Understanding climate change and how to act as a business for the ecological transition

    Sebastien Bourdin is Full Professor in Economic Geography at EM Normandie Business School. He joined EM Normandie in 2012. Holding a PhD in Geography and an Accreditation to Supervise Research, he specializes in the study of the European Union and issues related to Cohesion Policy, Territorial Development, Public Policies Evaluation, and Ecological Transition. In his research, he uniquely combines quantitative methods –such as Spatial Econometrics, Statistics, and Modelling– and qualitative methods to provide an in-depth perspective on his favorite topics. Sebastien Bourdin has led several notable research projects on current topics such as Energy Transition an Circular Economy.

    Sébastien Bourdin’s full biography

    Dr. Maryse MATTA, PhD | Leadership & Becoming

    Fluently bilingual, culturally diverse and a lifelong learner, Maryse’s distinctive academic and professional trajectory has taken her from architecture to project management to currently pursuing a PhD in leadership. This unique blend gives her the ability to navigate with agility from abstract ideas to tangible results, to see issues from a bird’s eye view to the minute details to plan, implement and execute. Her unique background coupled with diverse experience give her a cross cultural sensitivity, knowledge and deep understanding of the human spirit to unlock potential.

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EM Normandie Summer School 2024 poster

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Summer School terms and conditions 2024

Summer School - Terms & Conditions 2024

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EM Normandie Summer School 2024 programme

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Adam Aharram

Adam AHARRAM

International Project Manager