01 June 2021
EM Normandie claims top-3 spot in Up2School’s ranking of best business schools for digital marketing
EM Normandie Business School ranked third place in the best business schools for digital marketing ranking 2021 published by Up2School on 20 May 2021.
For this first edition, Up2School, a platform that guides students in finding the right Grande Ecole for them, ranked French business schools according to 16 sector-based categories. Within these sectors, digital marketing proved to have grown considerably, driven by constant innovation. Consequently, French business school graduates specialised in this domain are in high demand.
Up2School reviewed digital marketing courses offered by 11 French business schools and evaluated them according to 14 criteria, based on 12 themes: modules and electives, academic research, graduate employment, internships and work-study programmes, alumni clubs, student associations, incubator programme, entrepreneurship, fundraising, business forums, chairs and partnerships with businesses.
EM Normandie’s courses and SmartEcole® gain recognition
The ecosystem, focused on digitalisation within education, developped by the school over a number of years, is quoted as a reference: “EM Normandie also wanted to build an ecosystem dedicated to digital learning. SmartEcole® allows students to connect to digital services 24/7 and follow MOOC courses on digital topics”.
Digital marketing courses offered by the school are highlighted in this article, namely the MSc Marketing and Digital in Luxury and Lifestyle and the Master’s in Management (Programme Grande École) year M2 Digital strategy and innovation specialism. The new MSc Artificial Intelligence for Marketing Strategy course, offered in partnership with Epita, and the new PGE year M2 Digital sales specialism, which students will be able to take on the Dublin campus from September 2021, enhance EM Normandie’s portfolio of study programmes in this booming sector; an area that has experienced significant growth since the Covid-19 pandemic hit and accelerated the pace of digilisation throughout the world.