My media alt attribute

Efe CAMURDAN

Dublin

Associate Professor in marketing
Academic Director of Graduate program Digital Sales

Presentation

Efe Camurdan is an Associate Professor of Marketing. He joined EM Normandie in 2021. Efe is a consumer behavior researcher, and his core areas of interest are brand management and digital marketing. Efe holds a PhD degree from Koc University and previously worked at University College Dublin as an Assistant Professor of Marketing before joining EM Normandie. During his doctoral studies, he also studied at University of South Carolina as a Fulbright scholar. Before stepping into academia, Efe worked at Shell and Johnson & Johnson. Efe is also the Program Director for Digital Sales & Marketing program in the Dublin campus.

Professional experience

Since 2021: Associate professor in Marketing, EM Normandie
2019-2021: Academic Director of the MSc Marketing Progam, University College Dublin, Ireland
2016-2021: Assistant professor marketing, University College Dublin, Ireland

Department
Marketing
Subjects taught
Brand management Marketing Digital Marketing
Degrees
2016 : PhD in Business Administration, Koc University, Turkey

Publications

  • Camurdan, E 2016, 'Competent Consumer: Achievement Goal Theory and Consumer Evaluations', PhD en Business Administration, Koc University, Sarıyer, Turkey.

    2016

    PhD Dissertation / Accreditation to Supervise Management Research

  • Riza, C, Claudy, M, Heidenreich, S & Camurdan, E 2021, 'The role of brands in overcoming consumer resistance to autonomous vehicles', Psychology and Marketing, vol. 04, pp. 1-21. CNRS : 3 : FNEGE : 2 ; HECERS : A ; ABS : 3.

    2021

    Academic articles

  • Camurdan, E, Gurhan Canli, Z & Alokparna, S.M 2019, 'Brands are the RIGHT Choice: Political Ideology and Brand Centricity', Association for Consumer Research Conference, Atlanta, USA, October 17-20.
     

    2019

    Academic communications

  • Camurdan, E, Gurhan Canli, F & Alokparna, S.M 2015, 'Achievement Mindsets and Brand Dilution', Association for Consumer Research Conference, New Orleans, USA, October. 

    2015

    Academic communications

  • Camurdan, E, Gurhan Canli, Z & Aydinoglu, N 2015, 'Competent Consumer: Achievement Mindsets and Effectiveness of Direct versus Indirect Comparative Advertising Formats', European Marketing Academy Conference, Leuven, Belgium, May 26-29.

    2015

    Academic communications

  • Camurdan, E, Gurhan Canli, Z & Alokparna, SM 2015, 'Achievement Mindsets and Brand Dilution', Society for Consumer Psychology Conference, Phoenix, USA, February 26-28.

    2015

    Academic communications

  • Camurdan, E, Gurhan Canli, Z & Aydinoglu, N 2014, 'Achievement Mindsets and Comparative Advertising', Association for Consumer Research Conference, Baltimore, USA, October 23-26.

    2014

    Academic communications