Ghantous Nabil

Nabil GHANTOUS

Paris

Professor in Marketing

Presentation

Nabil Ghantous is a Professor of Marketing. He joined EM Normandie in 2020 following several years of academic experience in Qatar, France and Vietnam as a lecturer, researcher and director of programmes. Nabil has a PhD in management science with a marketing specialism, awarded in 2010 from the Université Aix-Marseille III. His thesis covers the impact of interaction intensity on the dynamics of a brand. His research interests include entrepreneurial marketing issues, franchising networks, international marketing and brand management.

Professional experience

Since 2020: professor in marketing, EM Normandie
2019-2020: chair of the Academic Programs Committee of Qatar University, Qatar 
2018-2020: chair of the Academic Programs Committee of College of Business and Economics, Qatar University, Qatar 
2016-2020: dean of Marketing Programme, College of Business and Economics, Qatar University, Qatar  
2011-2014: head of the Professional Degree in International Trade and the International Management Degree in Economics and Management, Faculté d’Economie et de Gestion, Université d’Aix-Marseille III

Department
Organisational studies & HR Management
Subjects taught
Marketing
Degrees
2010 : PhD in management sciences (Marketing), Université Aix-Marseille III

Publications

  • Ghantous, N 2010, 'Interaction client-personnel et marque-enseigne de services : l’impact de l’intensité de l’interaction sur les effets dynamisants de la marque-enseigne', PhD in management sciences, Université Aix-Marseille III, Marseille, France.

    2010

    PhD Dissertation / Accreditation to Supervise Management Research

  • Ghantous, N & Belkhiria, E (forthcoming), 'The Intercultural Experience Project: A practical tool leveraging multiple intercultural experiences at home to foster student intercultural competence', Innovations in Education and Teaching International. ABS : 2.

    2023

    Academic articles

  • Alnawas, I, Ghantous, N & Jane Hemsley-Brown, J 2023, ‘Can CSR Foster Brand Defense? A Moderated-Mediation Model of the Role of Brand Passion’, Journal of Brand Management, vol. 30, pp. 190-206. FNEGE : 3 ; ABS : 2 ; HCERES : B.

    2022

    Academic articles

  • Alnawas, I & Ghantous, N 2021, 'Zooming in on co-creation practices of international franchisors', Industrial Marketing Management, vol. 92, pp. 1-13. CNRS : 2 ; FNEGE : 2 ; HCERES : A.

    2021

    Academic articles

  • Alnawas, I, Altarifi, S & Ghantous, N 2021, 'E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism', International Journal of Retail & Distribution Management, vol. 49, no. 9, pp. 1249-1270. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2

    2021

    Academic articles

  • Christodoulides, G & Ghantous, N 2020, 'Franchising Brand Benefits: An Integrative Perspective', Industrial Marketing Management, vol. 91, pp. 442-454 CNRS : 2 ; FNEGE : 2 ; HCERES : A.

    2020

    Academic articles

  • Ghantous, N & Alnawas, I (à paraitre), 'The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity', Journal of Retailing and Consumer Service, vol. 55. CNRS : 3 ; FNEGE : 3 ; HCERES : B.

    2020

    Academic articles

  • Ghantous, N & Maher, A 2019, 'When does uncertainty avoidance promote customer-tocustomer intercultural service encounters?', International Marketing Review, vol. 36, n. 3, pp. 445-463. CNRS : 3 ; FNEGE : 2 ; HCERES : A.

    2019

    Academic articles

  • Ghantous, N & Das, S 2018, 'International franchising and performance: a resource-based perspective', International Journal of Retail and Distribution Management, vol. 46, n. 8, pp. 744-763. CNRS : 3 ; FNEGE : 3 ; HCERES : B. 

    2018

    Academic articles

  • Ghantous, N, Das, S & Chameroy, F 2018, 'Governance capabilities and relationship performance in international franchising', Journal of Retailing and Consumer Services, vol. 40, pp. 19-30. CNRS : 3 ; FNEGE : 3 ; HCERES : B.

    2018

    Academic articles

  • Ghantous, N 2016, The impact of services brand personality on consumer-brand relationship quality, Services Marketing Quarterly, vol. 37, n. 3, pp. 185-199. 

    2016

    Academic articles

  • Ghantous, N 2015, 'Re-examining encounter intensity’s conceptualization, measurement and role', The Service Industries Journal, vol. 35, n. 5-6, pp. 237-254.

    2016

    Academic articles

  • Chameroy, F, Ghantous, N & Véran, L 2015, 'L’impact de la visite d’une exposition muséale sur la recommandation du musée : le rôle central de l’expertise des visiteurs', Economies et Sociétés, Série EGS16, vol. 16, n. 3, pp. 363-381.

    2015

    Academic articles

  • Ghantous, N 2014, 'L’impact de la personnalité de la marque sur la relation à la marque dans les services', Economies et Sociétés, Série EGS15, Avril, pp. 659-693.

    2014

    Academic articles

  • Phan, K.N & Ghantous, N 2013, 'Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking', International Journal of Bank Marketing, vol. 31, n. 6, pp. 456-480. CNRS : 4 ; FNEGE : 4 ; HCERES : C.

    2013

    Academic articles

  • Ghantous, N & Jaolis, F 2013, 'Conceptualizing franchisee-based brand equity: A framework of the sources and outcomes of the brand’s added value for franchisees', International Business Research, vol. 6, n. 2, pp. 112-125. 

    2013

    Academic articles

  • Bonnefoy-Claudet, L & Ghantous, N 2013, 'Emotions’ impact on tourists’ satisfaction with ski resorts: The mediating role of perceived value', Journal of Travel and Tourism Marketing, vol. 30, n. 6, pp. 624-637. CNRS : 4 ; FNEGE : 4 ; HCERES : C.

    2013

    Academic articles

  • Chameroy, F, Schultz, M, Ghantous, N, Chaney; D & Jeanpert, S 2023, 'Franchisor practices for optimal omnichannel deployment in franchising networks', 36th Annual International Society of Franchising Conference, Rennes, France, June 6-9.

    2023

    Academic communications

  • Ghantous, N, Chaney, D, Chameroy, F, Jeanpert, S & Schultz, M 2023, 'The impact of omnichannel strategies on franchisee-franchisor relationship quality: a structured abstract', Academy of Marketing Science annual conference, New Orleans, USA, May 17-19.

    2023

    Academic communications

  • Ghantous, N 2023, 'Franchise orientation and franchisor omnichannel value', Economics and Management of Networks (EMNet), Palerme, Italy, September 14-16.
     

    2023

    Academic communications

  • Ghantous, N 2018, 'A cognitive analysis of the determinants of franchisor intention to internationalize', AMS World Marketing Conference, Porto, Portugal, June 27-29.

    2018

    Academic communications

  • Ghantous, N & Maher, A.A 2017, 'Approach and avoidance in intercultural service encounters: The role of other consumers', 46th EMAC Conference, Groningen, Netherlands, May 23-26. 

    2017

    Academic communications

  • Ghantous, N & Das, S 2016, 'International franchise performance: an RBV perspective', 45th EMAC Conference, Oslo, Norway, May 24-27.

    2016

    Academic communications

  • Ghantous, N & Chameroy, F 2015, 'Exploring the adaptation of international franchise relationships', 44th EMAC Conference, Leuven, Belgium, May 26-29.

    2015

    Academic communications

  • Ghantous, N & Jaolis, F 2015, 'Multiple stakeholders’ perspectives on franchisee brand benefits', AMS World Marketing Conference, Bari, Italy, July 14-18.

    2015

    Academic communications

  • Ghantous, N & Jaolis, F 2013, 'Brand benefits in franchising: Exploring franchisee’s perspective on the franchisor’s brand', 8th Global Brand Conference of the Special Interest Group on Brand, Identity and Corporate Reputation of the Academy of Marketing, Porto, Portugal, April 3-5.

    2013

    Academic communications

  • Chameroy, F, Ghantous, N & Véran, L 2013, 'L’impact de la visite d’une exposition muséale sur la recommandation du musée : le rôle central de l’expertise des visiteurs', 23rd RESER Conference, Aix en Provence, France, September 19-21.

    2013

    Academic communications

  • Ghantous, N 2013, 'Investigating the intensity of everyday service encounters', 23rd RESER Conference, Aix en Provence, France, September 19-21.

    2013

    Academic communications

  • Ghantous, N 2012, 'Building service relationships through branding: The role of the services brand personality', 22nd RESER Conference, Bucharest, Romania, September 20-22.

    2012

    Academic communications

  • Ghantous, N 2012, 'An investigation of the antecedents and role of services brand credibility', 41st EMAC Conference, Lisbon, Portugal, May 22-25.

    2012

    Academic communications

  • Ghantous, N 2011, 'Services brand personality’s impact on customers’ brand relationship', 9th ATINER Annual International Conference on Marketing, Athens, Greece, July 4-7 .

    2011

    Academic communications

  • Ghantous, N 2009, 'Stakeholders multiplicity in corporate branding: Linking brand personality to customer loyalty, 38th EMAC Conference, Nantes, France, May 26-29.

    2009

    Academic communications

  • Ghantous, N 2008, 'Brand internationalization strategy beyond the standardization/ adaptation dichotomy', 4th Thought Leaders International Conference on Brand Management, Birmingham, UK, April 15-16.

    2008

    Academic communications

  • Ghantous, N 2008, 'Service branding for multiple stakeholders: A corporate personality perspective', 18th RESER Conference, Stuttgart, Germany, September 25-27.

    2008

    Academic communications

  • Ghantous, N 2017, 'La marque de services face au défi de l’international international', in La relation de service à l’international : Dimensions technologiques et culturelles, Eds: Leo, PY. and Philippe J., L’Harmattan : Paris, pp. 229-246. 

    2017

    Research books and book chapters

  • Ghantous, N 2011, 'Interaction client-personnel et marque-enseigne de services : Impact de l’intensité de l’interaction sur les effets dynamisants de la marque-enseigne', Editions Universitaires Européennes, Sarrebruck, 443 pp.

    2011

    Research books and book chapters

  • Ghantous, N 2010, 'Stakeholders’ alignment in corporate branding: A research agenda', in Contemporary Issues in Brand Research, Eds: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N., Atiner: Athens, pp. 217-23.

    2010

    Research books and book chapters

  • Ghantous, N & Chaney, D 2022, 'Les entretiens de la franchise', Colloque Fédération Française de la Franchise, Paris, France, November 22.

    2022

    Communications in professional conferences

  • Ghantous, N, Chameroy, F, Leo, P-Y & Philippe, J 2013, 'L’internationalisation des réseaux de franchise : Processus et clefs de succès', rapport de recherche commandité par la Fédération Française de la Franchise, Paris, France.

    2013

    Research or consulting reports

  • Ghantous, N 2022, 'Developing intercultural competences through internationalization at a distance', Vidéo Fnege Medias, May 13.

    2022

    Scientific dissemination videos

  • Ghantous, N 2022, 'Développer les compétences interculturelles dans un cadre d’internationalisation à distance', Vidéo FNEGE Medias, May 9.

    2022

    Scientific dissemination videos