Master marketing digital

Dublin | English | Full-time

"Digital marketing and Sales" specialisation

Your digital marketing degree in a world-renowned Business School

With the Digital Marketing and Sales specialisation, you can develop a solid foundation of skills in digital marketing and sales. Learn by putting your knowledge into practice in the real world and prepare yourself effectively for the realities of the professional world. Join a dynamic city with a strong focus on digital, build your future career and lead it to success.

This course is distinguished by its strong focus on digital technologies. Its main aim is to produce attractive profiles that are sought after by recruiters in the marketing and sales sectors. The courses are taught by top-level lecturers and professionals from international companies (Google, Salesforce, SAP).

The programme is also very business-oriented. It is ideally located on the Dublin campus, the only English-speaking country in the EU and the birthplace of the GAFAs, which are constantly on the lookout for profiles in the digital field.


The M2 Digital Marketing and Sales is a rigorous programme designed to train future marketing and sales professionals with the in-depth knowledge and strong skills that recruiters value in the digital age. What's more, the emphasis on career development and management, the compulsory end-of-course work placement and the close links with Dublin's vast and dynamic ecosystem give students a head start in building their network and finding a job.

Academic Director


Digital Marketing & Sales degree programme

The Digital marketing and Sales specialisation of the Master in Management - Top 100 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • Digital Marketing
  • Sales in the Digital Age
  • Brand Management
  • Marketing Analytics and Data-Driven Decision Making
  • Sales Force Management
  • Social Media & Influencer Marketing
  • Digital Entrepreneurship & E-commerce
  • Selected Topics in Sales
  • Soft Skills Training
  • Career Building & Management
  • ...


Work experience of the Digital Marketing & Sales degree:

Professionalise yourself throughout your course with the EM Normandie's Master in Management.

During the final year, accumulate professional experience and develop skills in a variety of areas of international business management.

  • Practice-driven course content & assessment including real company projects and presentations
  • Guidance of internal and external faculty members who have ties to leading multinational companies
  • Number of guest lecturers from industry experts, company trips, recruiter visits.
  • Internship as a graduation requirement.
  • Professional thesis


Career opportunities after the Digital Marketing & Sales degree:

Digital marketing and sales knowledge and skillset are highly sought after by today’s employers. According to EGFSN (Expert Group on Future Skills Needed), due to the consumers’ vastly increasing usage of digital technologies, there will be even more demand across different industries for professionals who can practise digital skills such as digital marketing and sales. This is supported by data from LinkedIn (2021) which lists sales professionals and digital marketing professionals to be among the top 15 in-demand jobs of today. The Digital Marketing & Sales specialisation is addressing this increasing demand through proving knowledge and skillset that are necessary to land and succeed in these jobs/occupations. These jobs include:


Marketing roles in which digital knowledge is essential such as:

  • Digital Marketing Analyst
  • Social Media Manager
  • SEO/SEM Specialist
  • Brand Manager
  • Ecommerce Analyst
  • Content Marketing Expert
  • Product Marketing Manager
  • Digital Marketing Entrepreneur 

Sales roles in which digital knowledge is essential such as:

  • Digital Sales Specialist
  • Lead Generation Specialist
  • Online Sales Executive
  • Key Account Manager
  • Ecommerce Sales Specialist
  • Business Development Manager
  • Field Sales Representative
  • Digital Sales Entrepreneur

Discover the digital marketing and business courses