Master of Science (MSc) International Events Management

After a 3 or 4-year Degree


To conduct change while being socially and environmentally responsible and sustainable, organisations are increasingly using social innovation methods which incorporate their various communities and stakeholders. These strategic methodologies can be activated by designing and delivering participatory experiences likely to engage people and foster collective intelligence. Be they live or digital, community stewardship and purpose-driven meetings and events might be powerful instruments for building and developing enhanced relationships with stakeholders. They also contribute to strengthening organisations’ capabilities to cooperate and co-innovate with them, and ultimately to secure their acceptability by civil societies.

5-year degree
  • Strong points
  • Programme
  • Admission
  • Career
  • Tuition fees and funding

Programme highlights

    1. 100% English-taught programme
    2. Multicultural team of lecturers with internationally recognised academic or professional backgrounds in collective intelligence & innovation, community engagement & management, and experience, meeting and event design & management
    3. Case studies or consulting projects
    4. Additional, cross-cutting courses supporting your future professional capabilities

    This programme is aimed at training future experts in new methodologies based on relationships, creative experiences and meeting & event designs. These can be used by socially responsible organisations to engage their stakeholders, and cooperate and innovate with them. The programme features multicultural classes and internationally-focused content hinged upon a combination of CSR approaches, collective intelligence methods and complex event project management. Students are expected to act as professionals in the making: insightful, proactive and trailblazing.

    Laura Litre VALENTIN
    Academic Director
    Assistant Professor in Management

    Specific requirements and advice

    • This programme being highly specialised, applicants are recommended to consider it as their first choice.
    • Students selected are expected to comply with the behaviour and dress codes applicable to the business world.


    The programme provides a 360° view of Experience, Meeting and Event design and management.

    Social transformation

    • Meeting Strategies for Social Transformation
    • Business cases

    Stakeholder engagement

    • Design Thinking (user approach)
    • Local Innovative Ecosystems (territorial approach)
    • Corporate Creativity Leadership (organisational approach)

    Community experience

    • Digital Social Experience (community management)
    • Live Social Experience (event experience)
    • Innovative Social Experience (meeting-driven innovation)

    Event management

    • Event Management as a Complex Project
    • Event Sustainability and Risk Management
    • Advanced Proficiency in Event Management
    • Experience & Event Performance

    Professional development

    Case studies or consulting projects

    Company internship in France or abroad

    Career preparation
    Career Path (coaching)

    Intellectual ability

    New contexts (3 out of 7 electives)

    • Digitalisation and Corporate Finance
    • Cases in Ethical and Sustainable Development
    • Change Management and Organisational Transformation
    • Business Models and Performance
    • Critical Issues in Management
    • Leading in Multicultural Environments
    • Digital Disruption and Industry 4.0
  • Evaluation criteria for the course

    All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.


    Admission mode

    Selection based on application file and individual motivation interview.
    Guide d'utilisation de la plateforme de candidature

  • I apply to this programme

  • Eligibility for application

    • Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
    • This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

    More information about the Two-year MSc Track : 2-year MSc.

    No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

    Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information:

    Admission procedure

    1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
    2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
    3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

    In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
    The application deadline for the next admission session is every 15th of the month.

    In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

  • Well-being and Inclusion

    Inclusion of students with disabilities

    For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.


    General information regarding the employment market

    Over the past decade, the events sector has seen an increased demand for business, scientific, corporate, sporting, cultural and political events. At the same time, and in the face of major new challenges, the sector has had to and must continue to rapidly transform itself to play a central role in the economies of experience, knowledge and sustainability. The events professions are now looking for talent with a high degree of rigour and creativity in terms of strategic thinking, design and operational management.

    Example of positions

    This programme opens up a range of employment opportunities in various business, associative or locally-based activities:

    • content / public relations / community strategy
    • partnership / marketing / communications / strategic planning
    • meeting and event design & planning
    • collective intelligence methods in CSR / innovation agencies or departments

    After your training in marketing, move on to positions such as: Project managers or junior consultants in corporate departments, consulting firms, associations or local agencies, practicing the above-mentioned activities.

    Professional insertion of graduates

    Statistics based on the professional integration survey of 2023 for the 2022 graduates. Average gross calculated on the basis of the last 3 graduating classes (2020, 2021 and 2022).

    • 90% net employment rate
    • 25% work internationally
    • 92% of graduates in employment found a job within 4 months
    • 90% satisfied with their first job
    • Average gross annual salary including bonuses in similar roles : €41.640

    Examples of companies where our graduates work:

    Reed MIDEM, Infopro Digital, Novartis Pharma France, Mouvement Impact France, Universal Music Group, Havas, Hopscotch, Publicis, Viparis, Disney Business Solutions, Accor Arena, Paris 2024 Olympics.

Tuition fees and funding

    Tuition Fees for 2023-2024

    • MSc International Events Management: €14,500
      Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
    • €50 charged to candidates in order to study their profile
    • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.

    Fees for students enrolling for the first time in 2023.

  • Fundings

    Various options are offered to students to fund their studies:

  • International payment methods

    We are a partner of the Flywire platform

    This online tool facilitates the procedures of international students by offering the following services:

    • Online tracking of transfers
    • Payment in the national currency, which reduces costs
    • Choice of many payment methods

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