Master of Science (MSc) International Marketing and Business Development

After a 3 or 4-year Degree


The MSc International Marketing and Business Development is designed to provide expertise in International Business as well as Marketing methods and techniques. The programme is tailored towards helping you develop your future international career and prepares you to manage and lead international business projects.

5-year degree

4th in Eduniversal's national ranking

  • Strong points
  • Programme
  • Admission
  • Career
  • Tuition fees and funding

Programme highlights

    1. 100% English-taught programme with an intercultural approach
    2. Benefit from classes given by experts in Marketing, Sales, Purchasing and Procurement, International Affairs, Intercultural Management and Web Marketing
    3. Build your own network thanks to business events and company meetings
    4. Dual degree: CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research
    5. Get your professional qualification from the Chartered Institute of Marketing (CIM)

    The programme prepares students for a smooth and successful integration into the professional world. It is designed as a combination of theoretical business insights through lectures and seminars and practical implementations of business issues through company visits and business challenges. Students progress within a true international environment while building their hard and soft skills in perfect harmony with the requirements of the job market.

    Delphine Minchella
    Academic Director
    Assistant Professor in Organisational Theory


    • Cross-cultural management
    • International business negotiation
    • International market research
    • E-commerce, webmarketing and mobile marketing
    • New product development
    • Brand and services marketing
    • International development in practice
    • Critical issues in management
    • Digital disruption and industry 4.0
    • Business challenge
    • Cases in ethical and sustainable development or change management and organisational transformation
    • Research methodology and dissertation outline
    • Career path
    • Internship
    • Thesis and oral presentation

    Professional experience

    • Business Challenge
    • 4-to-6-month internship in France or internationally
  • Evaluation criteria for the course

    All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.


    Admission mode

    Selection based on application file and individual motivation interview.
    User's guide for application form

  • I apply to this programme

  • Eligibility for application

    • Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
    • This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

    More information about the Two-year MSc Track : 2-year MSc.

    No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

    Admission procedure

    1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
    2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
    3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.


    Supporting documents required for the application:

    • your CV,
    • your most recent diploma,
    • your transcripts from previous years and your certificate of enrolment for the current year,
    • your covering letter,
    • a copy of your ID (front and back) or passport,

    In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

    Additional information for funded applicants

    Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

  • Well-being and Inclusion

    Inclusion of students with disabilities

    For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.


    General information about the employment market

    Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation, etc.).

    Examples of positions

    Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.

    Integration of graduates

    Statistics based on the 2023 professional integration survey for 2020, 2021 and 2022 graduates.

    • 83% net employment rate
    • 78% in executive employment
    • 100% on permanent contracts
    • 22% work internationally
    • 60% of students in employment found a job before graduating;
    • 100% of graduates in employment found a job within 6 months
    • 92% satisfied with their first job
    • Average gross annual salary including bonuses in similar roles : €45.900

    Example of companies where our graduates work

    Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.

Tuition fees and funding

    Tuition Fees for 2024-2025

    • MSc International Marketing and Business Development: €14,500
      Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
    • €50 charged to candidates in order to study their profile
    • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €100, by connecting to the dedicated plaftorm.

    Fees for students enrolling for the first time in 2024.

  • Fundings

    Various options are offered to students to fund their studies:

  • International payment methods

    We are a partner of the Flywire platform

    This online tool facilitates the procedures of international students by offering the following services:

    • Online tracking of transfers
    • Payment in the national currency, which reduces costs
    • Choice of many payment methods
    Contacts admission

    Any questions?

    Contact our admission officers

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