Master of Science (MSc) Marketing and Digital in Luxury and Lifestyle

The programme provides a 360° vision of the challenges and issues related to the Luxury industry.

Brand management and responsibility in luxury

Brand management in Luxury
Ethics and sustainability in Luxury

Business models in luxury

Comparative strategies in Luxury
Supply chain management and sourcing

Communication and digital in luxury

Corporate communication and event
Social media, e-reputation and influence in Luxury

Digital development in luxury

Digital marketing strategy and project
Web development in Luxury

Economic performance in luxury

Monitoring KPI of digital marketing strategies
Finance and budget in Luxury

Elective courses

Business models and performance
Cases in ethical and sustainable development
Change management and organisational transformation
Critical Issues in management
Digital disruption and Industry 4.0 (I4.0)
Digitalisation and corporate finance
Leading in multicultural environments

Innovation in luxury

Experiential Luxury
Digital native monobrand experimentation

International environment in luxury

New consumers in Luxury
Human resources policy in an international environment
International legal environment of Luxury brands

Inside luxury: heritage

French touch, Savoir-faire and business challenge*
Fashion and design history

Marketing activation in luxury

Building a collection in Luxury
Merchandising and netchandising products
Retail and omnichannel in Luxury

Personal and professional branding

Career Path
Chinese language (optional)
French as a Foreign Language (optional)
Research methodology
Thesis
Internship

Professional experience

• Consulting project to create a strategy for the diversification of a Luxury brand.
• Consulting project to create a digital strategy for a Luxury brand.
• Consulting project co-constructed with Institut National des Métiers d’Arts and Entreprises du Patrimoine Vivant.
• 1 week-long challenge to "create a digital native monobrand in the Luxury sector from scratch".
• Internship: 6 months starting in May.
• Professional thesis.

Creation of the Master of Science luxury programme

A wide variety of Luxury companies offered their support. They will participate in the School Development Council and/or in the “French touch and Savoir-Faire” tour provided to the students during their training:

• Guerlain, Louis Vuitton, Le Bon Marché, Christian Dior, Séphora, etc. (LVMH Group)
• Boucheron (Kering Group), Mellerio dits Mellers and other famous jewellers based in Place Vendôme in Paris
• The Plaza Athénée Palace (Dorchester Group), a global leader within the Luxury hotel sector
• Cristalleries de Saint-Louis (Hermès Group), JM Weston, L’Oréal Group, Champagne Drappier
• Well-known “made in Normandy” and high-end houses such as Saint-James, Christofle, Lampe Berger, Kusmi Tea, Le Parapluie de Cherbourg, Arthus Bertrand, etc.

Admission mode

Selection based on application file and individual motivation interview.
Guide d'utilisation de la plateforme de candidature

Eligibility for application

• Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
• This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

More information about the Two-year MSc Track : 2-year MSc.

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission procedure

1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next admission session is every 15th of the month.

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

General information regarding the employment market

Valued at more than 281 billion euros (source: Bain & Co, 2021) in 2021, the Luxury Sector is currently proving resilient in the face of global crisis, driven in particular by the acceleration in domestic expenditure in Continental China, Gen-Z consumers as well as online sales. Set to account half of the sales of Luxury products and services between now and 2025, and has a digital behaviour that is much more advanced than that of traditional Luxury customers (77% of Chinese people purchase their Luxury products from their mobile phones, according to consultancy company Bain & Co.). Henceforth, players within the Luxury Sector who are looking to earn or retain their position within this strategic market will be compelled to consider the digital ecosystem. This will involve identifying atypical skills and profiles, marked by both an affinity towards Luxury culture and advanced digital expertise.

Integration of graduates

Statistics based on the 2023 professional integration survey for 2022 graduates. Salaries calculated on the last 3 promotions (2021 and 2022).

• 89% net employment rate
• 78% on permanent contracts
• 100% work in the Ile-de-France region
• 100% of graduates in employment found a job within 4 months
• 100% satisfied with their first job
• Average gross annual salary including bonuses in similar roles : €41.340

Examples of positions

After completing your training in digital marketing in the luxury sector, you will be able to work as :

• Product manager
• Brand manager
• Digital marketing manager
• Customer experience manager
• Events manager
• CRM manager
• Category manager
• Traffic manager
• E-commerce manager
• Community Manager

Tuition Fees for 2024-2025

• MSc Marketing and Digital in Luxury and Lifestyle: €14,500
  Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
• €50 charged to candidates in order to study their profile
• The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €100, by connecting to the dedicated plaftorm.

Fees for students enrolling for the first time in 2024.