Paris | French | Work-study
"Digital Entrepreneurship" specialisation
Your entrepreneurship degree in a world-renowned business school
The M2 Digital Entrepreneurship programme trains 'T-Shaped' profiles that are more than generalists and specialists; it enables students to acquire cross-disciplinary skills.
It combines a broad knowledge of e-business and e-marketing/commercial practices with an understanding of new business models such as DNVB,
support for new third places and design thinking. Specialise in the digital dimension, IT and graphics techniques, including: online project management, search engine optimisation, community management, growth hacking, etc.
Become an entrepreneur of the future, a digital manager, and a future mentor for emerging projects through experiential and emotional teaching.
This M2 specialisation of the Master in Management is accessible exclusively as a work-study programme (specific conditions for international students).
Because entrepreneurship in the digital age requires agility, expertise and operationality, our M2 is the Swiss Army knife that will meet your needs: IT, digital, innovation management, emarketing, graphic design, social media, everything is designed in the logic of the business creation process. Dare to undertake! Think digital! Combine your talents while learning, join us!
Ingrid BOUTROY
Academic Director
Entrepreneurship degree programme
The Digital Entrepreneurship specialisation of the Master in Management - Top 100 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:
- Creating your project
- Business model and strategy
- Finding partners
- Graphics and design
- Storytelling approach
- Green entrepreneurship
- Local innovation
- Managing your organisation and project teams
- Growth Hacking
- Learning to pitch
- ...
With specific courses such as finding partners, develop the skills to innovate while limiting environmental impact and improving financial and social performance. With e-marketing classes, use marketing to disrupt, create value and identify relevant digital marketing levers. With the idea to project module, tackle the ideation phase, develop your customer knowledge, and understand innovation in a commercial framework in order to best meet user expectations.
Work experience during the entrepreneurship degree
Professionalise yourself throughout your course with the EM Normandie's Master in Management by multiplying the opportunities of internships, missions and challenges based on real company cases.
Spend up to 75% of your time in a company by opting for a work-study M2 specialisation.
- 3 weeks a month in the company / 1 week of classes at school, from September to June.
- Then full-time at the company until the end of the contract.
Professional opportunities after the entrepreneurship degree
With the "Digital Entrepreneurship" specialisation, land your dream job in the field of entrepreneurship associated with digital technologies:
- Entrepreneur CEO / founder
- Webmarketer
- Community manager
- Head of mobile strategy
- E-commerce manager
- Digital brand manager
- Growth hacker
- Digital profit centre manager
- Digital marketing manager
Discover all entrepreneurship courses
Why choose a work-study programme?
By doing your final year as a work-study programme, you can obtain your passport to employment by directly confronting the business world and applying the knowledge you have acquired in class. Build a highly valued profile by recruiters while bringing your fresh perspective as a student and your informed eye as a professional already well-established in the business world.
Every year, more than 2,200 students join work-study programmes at EM Normandie.