MSc International Marketing and Business Development

Your international trade degree in a world-renowned Business School

What is international trade?

International trade refers to commercial exchanges that exist between several countries. The law of each country concerned and the rules of international law govern this trade.

Free trade agreements are intended to reduce barriers to international trade between two or more countries, usually by setting lower tariffs. The World Trade Organisation (WTO) works to simplify international trade by creating global rules and standards for its member countries.

Your international trade training with the Master in Management

With the Master in Management, join a Business School that has made a name for itself in numerous national and international rankings:

  • Top 70 of the best Masters in Management worldwide in the Financial Times and Top 100 of  QS rankings.
  • Top 3 of the national rankings for Master's degree programmes (after high school).

Benefit from innovative and interactive teaching methods, an international and multicultural environment and a close relationship with the business world which guarantees your employability at the end of the programme.

International Trade Training

Build a career path that suits you, do a dual degree in partnership with one of the 200 universities over the world and professionalise yourself along the way.

During your master, specialise in the field of international trade:

In the final year, give your CV an international business focus by choosing an M2 specialisation in French or English.

M2 International Business

Prepare yourself to work internationally, in a marketing or sales function and adopt a broad vision of the fields of management in an international context: finance, marketing, human resources, sustainable development...

On completion of this programme, which is taught in English on the Le Havre campus, you can work as a product manager, marketing and e-commerce coordinator, product support specialist, sales manager, import-export manager or international marketing manager.

Discover the International Business M2

M2, MS and MSc courses in International Trade

All MS / MSc programmes benefit from the CGE accreditation.

M2 Marketing Strategy and Business Development

Prepare yourself for careers in marketing, multi-channel marketing, communication and sales.

Discover the techniques of sales, prospecting and commercial negotiation, learn to develop a commercial and marketing strategy as well as to develop an international commercial offer.

At the end of your studies, find a job as a sales manager, product manager, marketing manager, communication manager, webmarketing manager, department manager, sales outlet manager, etc.

Discover the Marketing Strategy M2

M2 / MSc International Marketing and Business Development

Prepare for your future marketing and/or negotiation roles in a culturally differentiated international environment by joining this programme taught in English on the Caen campus.

Learn how to seize business opportunities in national and international markets, conduct marketing operations to create and maintain value for your company. Meet students and speakers from around the world and work on business challenges.

Upon graduation, work as a marketing manager, import-export manager, international brand manager, international sales manager, international project manager, international marketing consultant or junior entrepreneur.

Discover the Business Development MSc

Discover the Business Development M2

Testimonies of graduated in international trade

I work a lot with foreign suppliers, especially from the United States, Europe and Asia, so I mainly use English in this context.

Camille, Prototype Buyer at Volvo in Montréal, Canada

To be able to move into export, you had to have commercial experience in the field. During this period, I travelled around the country to meet the players in mass distribution. I was in a commercial negotiation role. This involves a lot of representations, product tastings and meetings with customers. You have to develop your local network in order to attract new customers and keep them loyal.

Guillaume Paillard, Head of export Asia, Champagne Laurent-Perrier

It was my internship year in London that made me want to make my career internationally. For now, I live in Dubai. In Dubai, it is quite easy to talk with people from all over the world.

Anne-Lise, Senior Manager at IHG® Hotels & Resorts

I went off to live in Italy in 2005 as I became a European Manager for a product line. I am in direct contact with the Heads of our subsidiaries to structure our 5-year strategic plan and to work on staff development.

Vincent ROTGER, General Manager at HAIER Europe

Discover the international trade professions

International trade courses offer many opportunities, including:

  • Business analyst
  • Product manager
  • International project manager
  • International marketing consultant
  • Sales manager
  • Subsidiary manager
  • Area manager
  • International sales manager
  • Import-export manager
  • Sales Manager
  • International Brand Manager