Master of Science (MSc) International Marketing and Business Development

After a 3 or 4-year Degree

MSc International Marketing and Business Development
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Presentation

The MSc International Marketing and Business Development is designed to provide expertise in International Business as well as Marketing methods and techniques. The programme is tailored towards helping you develop your future international career and prepares you to manage and lead international business projects.

Level
5-year degree
Campus
Caen
Language
English
Rythm
On-site
  • Strong points
  • Programme
  • Admission
  • Career
  • Tuition fees and funding

Programme highlights

    1. Courses taught 100% in English, while students are based in France in a very international environment.
    2. Knowledge and competencies enhanced by a cross-cultural dimension.
    3. Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
    4. A real-life training in business negotiation on a daily basis.
    5. Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing.
    6. Network through business dating and company meetings.

    This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).

    The programme prepares students for a smooth and successful integration into the professional world. It is designed as a combination of theoretical business insights through lectures and seminars and practical implementations of business issues through company visits and business challenges. Students progress within a true international environment while building their hard and soft skills in perfect harmony with the requirements of the job market.

    Delphine Minchella
    Academic Director
    Assistant Professor in Organisational Theory

Programme

    • Cross-cultural management
    • International business negotiation
    • International market research
    • E-commerce, webmarketing and mobile marketing
    • New product development
    • Brand and services marketing
    • International development in practice
    • Critical issues in management
    • Digital disruption and industry 4.0
    • Business challenge
    • Cases in ethical and sustainable development or change management and organisational transformation
    • Research methodology and dissertation outline
    • Career path
    • Internship
    • Thesis and oral presentation

    Professional experience

    • Business Challenge
    • 4-to-6-month internship in France or internationally

  • Evaluation criteria for the course

    All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Admission

    Admission mode

    Selection based on application file and individual motivation interview.
    Guide d'utilisation de la plateforme de candidature

  • I apply to this programme

    • Eligibility for application

    • Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
    • This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

    More information about the Two-year MSc Track : 2-year MSc.

    No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

    Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

    Admission procedure

    1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
    2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
    3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

    In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
    The application deadline for the next admission session is every 15th of the month.

    In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

  • Well-being and Inclusion

    Inclusion of students with disabilities

    For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

    Information and contact

Career

    General information about the employment market

    Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation, etc.).

    Examples of positions

    Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.

    Integration of graduates

    Employment data for 2019, 2020 and 2021 graduates (based on the 2022 employability survey):

    • 83% net employment rate
    • 74% in executive employment
    • 94% on permanent contracts
    • 24% work internationally
    • 60% of students in employment found a job before graduating; 86% of
    • graduates in employment found a job within 4 months
    • 92% satisfied with their first job
    • Average gross annual salary including bonuses in similar roles : €41.850

    Example of companies where our graduates work

    Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.

Tuition fees and funding

    Tuition Fees for 2023-2024

    • MSc International Marketing and Business Development: €14,500
      Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
    • €50 charged to candidates in order to study their profile
    • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.

  • Fundings

    Various options are offered to students to fund their studies:

    Discover all funding solutions via our online tool

  • International payment methods

    We are a partner of the Flywire platform

    This online tool facilitates the procedures of international students by offering the following services:

    • Online tracking of transfers
    • Payment in the national currency, which reduces costs
    • Choice of many payment methods
    Access the payment tool

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