Marina PLE
Le Havre
Assistant Professor in Marketing
Presentation
Marina Plé is a PhD student in management science. She has been teaching at EM Normandie since 2022, and she took on the role of assistant professor in marketing at the school in 2025. Her PhD thesis, wich will be defended at IAE of Caen, explores the impact of stereotyped advertising on brands, particularly those endorsed by fairy-tale characters. She mobilizes methods ranging from narrative semiotics to the collection of consumer perceptions, offering a new light on the dynamics between brand image, cultural representations and gender stereotypes. Simultaneously, her research explores the underrepresentation of women in the digital workforce. Her work is prominently showcased in academic conferences and popular science publications, illustrating her dedication to making research accessible to the broadest audience possible.
Professional experience
Since 2025 : Assistant Professor in marketing, EM Normandie
2024 : Research Engineer for the Chair MTN, EM Normandie
2021-2025 : Lecturer, Université de Caen Normandie
2002-2017 : Teacher, Académie de Créteil, Education National
Department
Marketing
Subjects taught
Brand management
Market research
Research Methodology
Degrees
2025 : PhD in Maketing Sciences, Université de Caen Normandie