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EM Normandie

The Business School’s Strategy

Profound changes in society have marked recent years. The younger generation has expressed the wish for a more equitable, just and reasonable world. EM Normandie, loyal to the social values of its founder Jules Siegfried in 1871, has therefore deeply questioned the impact of a Grande École on its environment and, in 2021, began a reflection on its strategic plan.

This reflection is the result of a collective effort by a hundred or so employees, students, graduates and experts from the academic and professional world who were asked to reflect on the School of tomorrow, the profession of professor-researcher, the programmes and the ideal student experience.

The School's raison d'être

EM Normandie does not claim to change the world, but rather to enlighten those who are committed to meeting the challenges facing humanity. Its raison d'être is therefore to inspire and train the generations of yesterday, today and tomorrow to become actors in a sustainable world: free to think, free to learn, free to create.

Today, to achieve this, it is more important than ever that the School places the student at the centre of developments and that it makes its contribution to a transformation of society that is attentive to societal and environmental issues.

EM Normandie, who are we?


This raison d'être must lead EM Normandie to draw the contours of the school of tomorrow. Its future projects must be guided by a strong philosophy that places the organisation at the service of the best and the common good. EM Normandie has defined it as follows: "School for Life, School for Good".

School for Life allows us to accompany our students and graduates throughout their professional and personal careers. It is therefore a question of moving from an experience during the course of training to support even after graduation in the development of skills and the acquisition of new knowledge.

At its own level, EM Normandie must also be an actor in this sustainable world by inventing a new model: School for Good. It is a matter of committing the organisation to transforming its model to have a positive societal and environmental impact by 2030 and involving all stakeholders, employees, students, institutions and partners in this change.

The Department of Societal and Environmental Impact


Past successes have given EM Normandie a solid foundation and enabled it to project itself towards ambitious prospects.

Today, it wishes to excel in one area in order to assert its uniqueness. This raison d'être and philosophy are therefore associated with an ambition: by 2030, EM Normandie wishes to be the leading post-baccalaureate business school in France, offering excellent programmes and a unique student experience.

Ambition affirmée 1ere institution Post Bac

Strategic orientations

Giving meaning to actions, placing coherence at the heart of performance and collectively supporting these changes are the cement of the Business School's strategic orientations.

To outline the School of the future, EM Normandie intends to develop its actions for 2030 around three pillars:  

1. Worlds to explore

  • World of territories

Expand the School's international footprint, developing the current campuses in Dubai, Dublin, and Oxford, and creating new campuses of its own in world port cities on other continents.

  • Digital world

To develop each student in a digital environment on campus and through the WARD platform, the first Metaverse in the world of Grandes Écoles by 2026, accessible to students and graduates throughout their lives.

  • World of work and research

Develop a forward-looking vision of skills and professions, with the creation of the "Foresight of tomorrow's skills" observatory to inform and guide the content of the programmes and support offered by the School.

Establish a "Smart Office" research ecosystem to intensify the work of professor-researchers.

  • Campus for good

Develop sites into 'Campus for Good' and work on their impact to make them more resilient and contributing to local development.

2. An enhanced student experience

  • A pedagogy based on the acquisition of skills and turned towards the international scene

Strengthen the international experience with multiple degrees and the opening of work-study programmes abroad.

To make student players in their training by offering a set of "Student Oriented" services, enabling them to reveal their talents and build a professional future through a personalised course. 

Intensify the concept of "Test and Learn", learning through experience. 

  • A portfolio of programmes and recruitment methods in line with the challenges of tomorrow's world

Offer programmes and recruitment methods adapted to students' expectations and in line with the challenges of tomorrow.

Rethinking student recruitment, avoiding organisational pressure, ensuring fairness in the treatment of applications and diversity in the profiles recruited.

  • Knowledge for Good

Considering the student as the main actor of change, an agile professional capable of changing the world, in line with the "School for Good" philosophy.

3. An organisation prepared for major changes

  • Human capital

Building a stimulating HR policy to support the workforce in becoming more autonomous, more competent and more responsible, particularly through training.

  • Data capital

Move towards a data-centric organisation to enable the School's systems to make the most of its data by storing it in a single, organised location.

  • Financial capital

Adopt a business model approach to anticipate and model future changes in higher education and guarantee sustainable growth.

  • Governance

Facilitate management through simplified bodies that are representative of the organisation and the ecosystem.

  • Group policy

To be a high-performance, contributing, learning and resilient organisation to support growth.

  • People for Good

Engage all stakeholders in the transformation of EM Normandie to design the school of tomorrow.

Projection to 2030

  • 8 500 students
  • 2 500 students on work-study programmes
  • 115 M€ of turnover  
  • 43 000 Alumni 
  • 200 permanent professors
  • 650 employees
  • 10 campuses
  • 40 000 m² of buildings 


Chief Strategy Officer - Director of the Cabinet of the General Management