Master of Science (MSc) International Marketing and Business Development

After a 3 or 4-year Degree

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The MSc International Marketing and Business Development is designed to provide expertise in International Business as well as Marketing methods and techniques. The programme is tailored towards helping you develop your future international career and prepares you to manage and lead international business projects.

Camille - My Job in Montreal

Prototype Buyer at Volvo

Camille, currently working as a Prototype Buyer at Volvo in Canada, talks about her international career path and shares her experience of life in Montreal.

Level

5-year degree

Campus

Caen

Language

English

Rythm

On-site

Ranking

4th in Eduniversal's national ranking

Strong points
Programme
Admission
Career
Tuition fees and funding

Programme highlights

100% English-taught programme with an intercultural approach
Benefit from classes given by experts in Marketing, Sales, Purchasing and Procurement, International Affairs, Intercultural Management and Web Marketing
Build your own network thanks to business events and company meetings
Dual degree: CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research
Get your professional qualification from the Chartered Institute of Marketing (CIM)

The programme prepares students for a smooth and successful integration into the professional world. It is designed as a combination of theoretical business insights through lectures and seminars and practical implementations of business issues through company visits and business challenges. Students progress within a true international environment while building their hard and soft skills in perfect harmony with the requirements of the job market.

Louis VUARIN
Academic Director
Assistant Professor in Management and Organisational Theory

Programme

Cross-cultural management
International business negotiation
International market research
E-commerce, webmarketing and mobile marketing
New product development
Brand and services marketing
International development in practice
Critical issues in management
Digital disruption and industry 4.0
Business challenge
Cases in ethical and sustainable development or change management and organisational transformation
Research methodology and dissertation outline
Career path
Internship
Thesis and oral presentation

Professional experience

Business Challenge
4-to-6-month internship in France or internationally

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Admission

Admission mode

Selection based on application file and individual motivation interview.
User's guide for application form

I apply to this programme

Eligibility for application

Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

More information about the Two-year MSc Track : 2-year MSc.

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Admission procedure

Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Application

Supporting documents required for the application:

your CV,
your most recent diploma,
your transcripts from previous years and your certificate of enrolment for the current year,
your covering letter,
a copy of your ID (front and back) or passport,

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

Well-being and Inclusion

Inclusion of students with disabilities

For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

Information and contact

Career

General information about the employment market

Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation, etc.).

Examples of positions

Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.

Integration of graduates

Statistics based on the 2023 professional integration survey for 2020, 2021 and 2022 graduates.

83% net employment rate
78% in executive employment
100% on permanent contracts
22% work internationally
60% of students in employment found a job before graduating;
100% of graduates in employment found a job within 6 months
92% satisfied with their first job
Average gross annual salary including bonuses in similar roles : €45.900

Example of companies where our graduates work

Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.

Tuition fees and funding

Tuition Fees for 2025-2026

MSc International Marketing and Business Development: €15,500
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
€50 charged to candidates in order to study their profile
The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €103, by connecting to the dedicated plaftorm.

Fees for students enrolling for the first time in 2025.

Fundings
Various options are offered to students to fund their studies:
Grants: Campus France

Country of origin scholarships for international students

Paid student jobs offered by the School’s Junior Enterprise and Jobs Services
Discover all funding solutions via our online tool
International payment methods
We are a partner of the Flywire platform
This online tool facilitates the procedures of international students by offering the following services:

Online tracking of transfers

Payment in the national currency, which reduces costs

Choice of many payment methods
Access the payment tool