Programme Grande Ecole spécialisation entrepreneuriat

Your entrepreneurial training in a world-renowned Business School

What is entrepreneurship?

In its broadest sense, the verb 'to undertake' means to set in motion, i.e. to act to carry out a project. Often used in the field of business, it refers to the fact of creating an activity in the economic sense of the term with the aim of meeting a need and creating value.

The project leader is commonly referred to as the entrepreneur. They are at the heart of the entrepreneurial process. They will use their talents and skills to implement their initial idea in the sector of activity of their choice: trade, import-export, personal/corporate services, a consultancy firm, broker, etc.

The entrepreneurial profession requires many soft skills such as creativity, rigour, willpower, organisational capacity, the ability to stand back and constantly question oneself.

Your entrepreneurial training with the Master in Management

With the Master in Management, join a Business School that has made a name for itself in numerous national and international rankings:

  • Top 70 of the best Masters in Management worldwide in the Financial Times and Top 100 of QS rankings.
  • Top 3 of the national rankings for Master's degree programmes (after high school).

Benefit from innovative and interactive teaching methods, an international and multicultural environment and a close relationship with the business world which guarantees your employability at the end of the programme.

Build a career path that suits you, do a dual degree in partnership with one of the 200 universities over the world and discover the field of entrepreneurship through subjects such as entrepreneurship in the social and solidarity economy.

Discover the Master in Management

The "Entrepreneurial Path" from the Master in Management

Do an Entrepreneurial Project in your 1st year. Join the Digital Entrepreneurship specialisation in your final year. Use the student incubator throughout your studies... And go from the idea to the creation of your startup with peace of mind!

M2 Digital Entrepreneurship

Challenge yourself with an experiential course that combines theoretical knowledge and practical application through numerous projects. For example, take part in creathons and hackathons and present your project during a pitch competition rewarded with a financial prize.

Prepare yourself to create your own company in the digital field, to accompany companies in their creation or to become a manager within a start-up. Be inspired and launch yourself into digital entrepreneurship or intrapreneurship.

Develop a dual competence in entrepreneurship and digital innovation by following modules designed and built with the actors of entrepreneurship and responding to the needs of tomorrow. Develop a broad knowledge of business / E-business and E-marketing / commercial practices by integrating new business models such as DNVB.

Entrepreneurship in the digital age implies mastering the digital tools useful for managing your company and implementing your marketing and communication actions. Develop a fine mastery of computer and graphic techniques with, among others, online project management, referencing, community management, growth hacking, etc. The acquisition of these skills is thought out in the logic of the business creation process.

Discover the Digital Entrepreneurship M2

The Student Incubator to support your business project

Open to all EM Normandie students, regardless of their programme, the EM Normandie Student Incubator encourages meetings between the various players in the field of entrepreneurship (conferences, workshops, hackathons, etc.). It assists you in your administrative and legal procedures and provides you with all the advice you need to develop your project.

Follow a 3-step path covering the entire process of creating your business, right up to its final realisation.

Participate in mentoring sessions, coaching, workshops & events to put all the chances on your side and create the business of your dreams!

This scheme is supervised by EM Normandie Incubator.

Success stories of EM Normandie students and graduates

We are 3 female entrepreneurs from Normandy who are keen to change the world and participate in its construction. We got into the textile market because we like fashion, we like quality pieces but we don't necessarily like the way it's designed, we wanted to do it differently.

Mégane Fleury, Co-founder of Linpact

Gaspar Eyraud and Martin Viglione, then students at EM Normandie, had the idea to create the Rizee application. A solution that they developed to easily find parties while benefiting from promotions with partners!

Gaspar Eyraud et Martin Viglione, Founders of Rizee

I am a graduate of the class of 1987 and I am going to tell you how I was identified as one of the 40 most inspiring women in France according to Forbes. After having spent a large part of my career in positions of responsibility at Cetelem and CNP Assurances, I decided to launch Axielles: a professional connection accelerator.

Frédérique Cintrat, Founder of Axielles

After having gone through eventful schooling, Émeric comes back on his years in the army, his passage through the EM Normandie, and Alpha Spirit's creation. He explains how, thanks to self-sacrifice, he is now able to live from his passion. He also comes back on the role of the entrepreneur: entrepreneurship is a state of mind, it means starting small and going as fast as possible.

Emeric Couasnon, Founder of Alpha Spirit

I already knew that I would go into entrepreneurship one day but had no idea how. I thought it would happen much later in my life, but opportunities made it happen quickly. I met my partner on the school benches.

Thibault Bignon, Co-founder of Komate

This is my second sock brand since I created Mes Chaussettes Chéries when I was a Master 2 student in Le Havre. I didn't manage to take the brand where I wanted because I was young and I made mistakes. I learned a lot from this first company, allowing me to launch KlaK quickly.

Alice de Guyenro, Founder of Klak


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