Madanaguli, A.T, Dhir, A, Talwar, S, Singh, G, & Escobar, O 2022, 'Business to Business (B2B) Alliances in the Healthcare Industry: A Review of Research Trends and Pertinent Issues', Journal of Business & Industrial Marketing, vol. 37, no. 8, pp. 1688-1705. CNRS : 3 ; FNEGE : 3 ; ABS : 2 ; HCERES : B.