Operational marketing, KPI's and sales promotion

3 days

Level
Certificate
Campus
Le Havre
Language
French
Rythm
On-site
  • Strong points
  • Programme
  • Admission
  • Tuition fees and funding

Strong points

    Objectives

    • Understand the specific features of port marketing
    • Understand the role of marketing in a competitive port environment
    • How to draw up a commercial development and promotion plan
    • Define and monitor commercial actions

    Target audience

    • Port marketing managers and executives
    • Port sales managers and executives
    • Managers and executives in port Communication Departments
    • Managers and executives in port Operations Departments

    The advantages of IPER

    • 45 years of expérience
    • Quality, service and support
    • Location in the first French container port
    • An international renown
    • Exceptionnal partnership including IMO
    • Catalog and taylor made trainings
    • Good balance between theory and practice
    • Wide network of experts

Programme

    • Marketing in a port context
    • Performance indicators
    • Strategic and operational marketing to support the sales approach
    • Notion of key accounts / Sectors.
    • Organising and promoting the port community
    • Smart port" positioning
    • Drawing up a port promotion plan and training actions
    • Methods and tools in the port marketing department: economic studies, statistics, etc.
    • A collaborative approach to projects
    • Case studies and visit to the port of Le Havre
    • Study of the best commercial practices for competing with shipowners.

    Teaching approach and documentation provided

    • Professional training programme with concrete examples and exchanges between participants
    • Each lecturer leaves his or her teaching aids behind and remains in contact with the participants.

    Assessment methods

    Assessment of knowledge acquired: none. On-the-spot evaluation of training programme.
    A round table discussion at the end of the seminar provides an opportunity to discuss areas for improvement and the strengths of the training programme.

Registration

    Dates

    Please consult us - 5 days

    How to register

    Please complete the online registration form.
    If you have any questions about your registration or your stay in Le Havre, please do not hesitate to contact us.

  • Well-being and Inclusion

    Inclusion of students with disabilities

    For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

Tuition fees and funding

    Tuition fees

    €2,750.00 net of taxes for 5 days

    Our prices include the training programme, teaching materials, lunches and coffee breaks. Additional costs, including accommodation and dinners, are the sole responsibility of the learner.

    Funding

    Financing solutions are available. Please contact us for more information.

    Avatar

    Claire PLONEIS

    Head of IPER

    Le Havre