Amira Laifi is an Associate Professor of Strategy and Marketing. She joined EM Normandie in 2010. She has a PhD in management science from the Université de Caen-Normandie, awarded in 2009. Her thesis is on the legitimisation of an innovative business model: the case of the digital library Cyberlibris. Her research interests are institutional theory, innovative business models, new organisations, critical approaches in entrepreneurship and entrepreneuring. She is particularly interested in artistic, creative and cultural industries and digital business models.
Since 2010: professor in strategy and maketing, EM Normandie
2007-2009: lecturer, University Schools of Management, Rouen
2005-2006: lecturer, University of Caen-Normandie and Paris 5