Presentation
Damien Chaney is a Professor of Marketing. He joined EM Normandie in 2020. He has a PhD awarded in 2008, and a research supervision accreditation (HDR) awarded in 2016 from the l’Université de Bourgogne. His doctoral thesis covers a didactic approach to cognitive convergence between managers and consumers. His research interests include the sociology of markets (including institutional dynamics, social assessments of markets and companies and discursive approaches), experiential marketing (special consumer experiences such as brand festivals or galleries, and the impacts of these experiences on the brand-consumer relationship), and consumer behaviours (pre- and post-purchase behaviours, co-production behaviours including crowdfunding). He has published in leading academic journals including the Journal of Business Research, Industrial Marketing Management, Journal of Travel Research, Marketing Theory, Technological Forecasting and Social Change and also the European Journal of Marketing.
Professional experience
Since 2020: professor in marketing, EM Normandie
2012-2020: associate professor of marketing, South Champagne Business School SCBS, Troyes
2009-2012: assistant professor of marketing, South Champagne Business School SCBS, Troyes
2004-2009: teaching assistant in marketing, Université de Bourgogne, Dijon
Department
Marketing
Subjects taught
Consumer Behaviour
Relationship Marketing
Methodology of the dissertation
Degrees
2016 : HDR, Université de Bourgogne, Dijon, France2008 : Ph.D in marketing, Université de Bourgogne, Dijon, France