elodie de boissieu

Elodie de BOISSIEU

Paris

Associate Professor in Marketing
Academic Director of Graduate program Digital and Marketing in Luxury and Lifestyle

Presentation

Elodie de Boissieu is an Associate Professor of Marketing. She joined EM Normandie in 2020. She has a PhD in management science from the Université de Paris-Est, awarded in 2019. Her thesis is on experience of luxury brands. Her research interests are technological innovations in general and brand management, particularly luxury brands and stores. Elodie de Boissieu has spent 20 years in marketing and sales roles in the luxury brands industry and services alongside her research posts recherche (fashion, beauty, tableware and fine dining). She also developed and managed EIML business school in Paris from 2012 to 2019. She is the Academic Director of M2/MSc Marketing and Digital in Luxury and Lifestyle.

Professional experience

Since 2020 : assistant professor in marketing, EM Normandie
2012-2019 :  academic director, Ecole Internationale du Marketing du Luxe
2010 : marketing and communications director, CYRIL LIGNAC Group
Since 2008 : risk consultant, Groupe Yves Rocher
2008-2012 :  risk consultant, Ercuis-Raynaud, Entreprises du Patrimoine Vivant (EPV), Les Echos Etudes (LVMH)
2007 : brand manager, Misaka
2001-2007 : product manager, then Group Manager, "Lifesyle", CHRISTOFLE

Department
Marketing
Subjects taught
Distribution in the luxury sector Luxury Marketing Know-how and made in France
Degrees
2019 : PhD in Management Science (Marketing), Université de Paris-Est

Publications

  • de Boissieu, E 2019, 'Le luxe comme expériences', PhD in Management Science, Université Paris-Est, Paris, France.

    2019

    PhD Dissertation / Accreditation to Supervise Management Research

  • Baudier, P, de Boissieu, E & Duchemin, M-H (forthcoming), 'Source credibility and emotions generated by robot and human influencers: The perception of luxury brand representative', Technological Forecasting and Social Change, February, vol. 187. FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2023

    Academic articles

  • De Boissieu, E & Baudier, P 2023, 'The perceived credibility of human-like social robots: Virtual influencers in a luxury and multicultural context', Journal of Organizational Change Management (JOCM), vol. 36, No. 7, pp. 1163-1179. ABS : 2.

    2023

    Academic articles

  • Kondrateva, G, de Boissieu E, Ammi C & Seuillez E 2022, 'The potential use of Blockchain technology in co-creation ecosystems', Innovations - Journal of Innovation Economics and Management, 2022/1 n° 37, pp. 9 -27. CNRS 4 ; FNEGE 3 ; HCERES : B. 

    2022

    Academic articles

  • De Boissieu, E & Urien, B 2022, '“Consumer-to-Brand Impoliteness” in luxury stores', Journal of Business Research, vol. 146, July, pp. 409-425. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2022

    Academic articles

  • de Boissieu, E, Kontrateva, G, Ammi, C & Baudier, P 2021, 'The use of Blockchain in the luxury industry : Supply chains and the traceability of goods', Journal of Enterprise Information Management, Vol. 34 No. 5, pp. 1318-1338. CNRS : 4, FNEGE : 3, ABS : 1.

    2021

    Academic articles

  • de Boissieu, E & Urien B 2020, ' La rencontre interpersonnelle : un point clé dans l'expérience vécue en magasins de luxe", Décisions marketing, n. 98, pp. 83-103 . FNEGE : 3.

    2020

    Academic articles

  • de Boissieu, E & Dion, D 2013, 'Construction et mise en scène d’un lignage : le cas des chefs dans la haute cuisine', Décisions marketing, pp. 25-42. FNEGE : 3.

    2013

    Academic articles

  • de Boissieu, E & Sadka, A 2017, 'Réseaux sociaux et luxe', livre blanc.

    2017

    Other academic contributions

  • de Boissieu, E & Urien, B 2021, 'Impoliteness as a new Framework for understanding Consumer Misbehavior in Luxury Stores', The 2021 Monaco Symposium, Monaco, Allemagne, April 7-9.
     

    2021

    Academic communications

  • de Boissieu, E, Ammi, C & Gondrateva, G 2020, ‘Blockchain and Co creation, Technological forecasting and social changes’, FEMIB Congress, Prague, République Tchèque, May 5-6. 

    2020

    Academic communications

  • de Boissieu, E 2021, ‘Comment la blockchain et en particulier, la tockenisation peut-elle contribuer à améliorer les procédés de co-création entre start-up et grand groupe ?’, in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 132-133.

    2021

    Research books and book chapters

  • de Boissieu, E 2017, 'La génération Z et le luxe : son profil et ses pratiques de consommation sont-ils compatibles avec les codes du luxe', in Batat Wided (Eds) Ellipse, Comprendre et séduire la génération Z, pp. 64-100.

    2017

    Research books and book chapters

  • Milleret, G & de Boissieu, E 2016, 'Boutiques de luxe, vitrines d'un art de vivre', ed. Eyrolles, p. 192.

    2016

    Research books and book chapters

  • de Boissieu, E 2023, 'Le parrainage d’une promotion véhicule des valeurs fortes', Monde des Grandes Ecoles et Universités, June 26. 

    2023

    Articles in professional journals

  • De Boissieu, E 2021, ‘Pourquoi les millenials s’arrachent Chanel n°5’, Blog EM Normandie, September 6.

    2021

    Articles in professional journals

  • de Boissieu, E 2020, 'Le bon roi est mort, vive le roi ? Le bon Kenzo Takada est mort, vive Kenzo !', Blog EM Normandie, October 12.

    2020

    Articles in professional journals

  • de Boissieu, E 2018, 'Le luxe et l’art de vivre, marques de luxe et génération Z : je t’aime moi non plus ?', Le monde des grandes écoles et universités, 20 février.

    2018

    Articles in professional journals

  • de Boissieu, E 2009, ' Etude du marché mondial du prêt-à-porter haut de gamme et de luxe , Les Echos Etude.

    2009

    Research or consulting reports

  • de Boissieu, E 2009, 'Etude sur les orientations stratégiques des outsiders dans le luxe', Les Echos Etudes.

    2009

    Research or consulting reports

  • de Boissieu, E 2008, 'Diagnostic stratégique sur le tourisme de luxe', (Ministère de l'Economie et des Finances), Les Echos Etudes.

    2008

    Research or consulting reports