mustafeed zaman

Mustafeed Zaman

Le Havre

Associate Professor in Digital Marketing

Presentation

Mustafeed Zaman is an Associate Professor of Digital Marketing at EM Normandie Business School. He joined EM Normandie Business School in 2019. He has a PhD in Management Sciences from the Institute of Business Administration, University of Perpignan (France), awarded in 2018. His PhD thesis was on “Web Innovativeness and ICT Adoption in Tourism SMEs”. His area of specialization and research is Innovativeness, Digital Transformation, Marketing Strategy, Digital Marketing, Social Media Marketing, Information & Communication Technology, Technology Acceptance and Adoption, Digitalization of Services, Artificial Intelligence (AI), Big Data and Travel, Tourism & Hospitality Management. Dr. Zaman has received multiple distinctions such as “Academic Excellence Award” for Pedagogical Innovation from Fondation EM Normandie, France (2021); "Valedictorian / Top of the Class" from Excelia Group (La Rochelle Business School), France (2012); "Best Paper Award" at the 8th International Conference on Service Management from the Virginia Tech, USA (2015); and "Best PhD Thesis Award" in Tourism Management from French Tourism Research Association (AFMAT) (2019).

Professional experience

Since 2019 : assistant professor in Digital Marketing, EM Normandie
2018-2019 : faculty in strategy,  EDHEC Business School
2015-2019 : part-time lecturer in marketing, Excelia Tourism & Hospitality School, La Rochelle
2016-2018 : lecturer & researcher in management sciences, Université de Perpignan Via Domitia

Department
Marketing
Subjects taught
Services marketing Digital Marketing Strategy
Degrees
2018 : PhD in Management Sciences, Université de Perpignan Via Domitia
Read the articles on the blog

Publications

  • Zaman, M 2018, 'Mesure de l'innovativité et facteurs d'adoption des innovations Web : le cas des Organismes de Gestion de Destination (OGD) français', PhD in Management Sciences, Université de Perpignan Via Domitia, Perpignan, France.

    2018

    PhD Dissertation / Accreditation to Supervise Management Research

  • Qeidari, H.S., Seyfi, S, Hall, C.M, Vo-Thanh, T & Zaman, M (forthcoming), ‘You wouldn’t want to go there’: What drives the stigmatization of a destination?', Tourism Recreation Research. FNEGE : 4 ; ABS : 2 ; HCERES : C.

    2023

    Academic articles

  • Sahadev, S, Chung, S, Zaman, M, Handoko, I, Vo-Thanh, T, Phong Nguyen, N & Kumra, R (forthcoming), 'Exploring The Antecedents of 'Deep' eWOM Providing Behaviour in Mobile Shopping: A Multi-Country Study', Information Technology and People. FNEGE : 3 ; ABS : 3.

    2023

    Academic articles

  • Hosseini, S, Gorji, A.S,  Vo-Thanh, T & Zaman, M (forthcoming), 'Behind the hashtags: Exploring tourists' motivations in a social media-centered boycott campaign', Tourism Recreation Research. FNEGE : 4 ; ABS : 2 ; HCERES : C

    2023

    Academic articles

  • Laroutis, D, Boistel, P & Zaman, M 2023, 'Purchasing Intentions and Digital Influencers', International Journal of Internet Marketing and Advertising, vol. 19, n. 1-2, pp. 172-191. ABS : 1.

    2023

    Academic articles

  • Zaman, M, Vo-Thanh, T, Nguyen, C.T.K, Hasan, R, Akter, S, Mariani, M & Hikkerova, L (forthcoming), 'Motives for posting fake reviews: Evidence from a cross-cultural comparison', Journal of Business Research. FNEGE : 2 ; CNRS : 2 ; HCERES : A ; ABS : 3.

    2023

    Academic articles

  • Vo-Thanh, T, Zaman, M, Thai, T.D-H, Hasan, R & Senbeto, D-L (forthcoming), ‘Perceived Customer Journey Innovativeness and Customer Satisfaction: A Mixed-Method Approach’, Annals of Operations Research. FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2022

    Academic articles

  • Vo-Thanh, T, Zaman, M, Hasan, R, Akter, S & Dang-Van, T 2022, 'The service digitalization in fine-dining restaurants: A cost-benefit perspective', International Journal of Contemporary Hospitality Management, vol. 34, n. 9, pp. 3502-3524. CNRS : 3 ; HCERES : B ; ABS : 3.

    2022

    Academic articles

  • Zaman, M, Michael, N, Michael, I & Hasan, R 2022, 'Does the use of big data make the websites more innovative? Evidence from the UAE', International Journal of Big Data Management, vol. 2, no. 2, pp. 152-169.

    2022

    Academic articles

  • Nikjoo, A, Zaman, M, Salehi, S & Hernández-Lara, A. B 2022, 'The contribution of all-women tours to well-being in middle-aged Muslim women', Journal of Sustainable Tourism, vol. 30, issue 7, pp. 1720-1735. FNEGE : 3 ; HCERES : B ; ABS : 3.

    2022

    Academic articles

  • Sharifi-Tehrani, M, Seyfi, S & Zaman, M 2022, 'At the Intersection of Tourism Social Entrepreneurship and Empathy: Development and Validation of an Empathy Scale', Journal of Business Research, vol. 141, mars, pp. 433-447. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2022

    Academic articles

  • Vo-Thanh, T, Vu, T.-V, Nguyen, N, Nguyen, D, Zaman, M & Chi, H 2022, ‘COVID-19, frontline hotel employees’ perceived job insecurity and emotional exhaustion: Does trade union support matter?’, Journal of Sustainable Tourism, vol. 30, issue 6, pp. 1159-1176. FNEGE : 3 ; HCERES : B ; ABS : 3.

    2022

    Academic articles

  • Zaman, M, Vo-Thanh, T, Hasan, R, Riad Shams, S-M & Vukovic, D (forthcoming), 'How Can Hotels Create Sustainable Competitive Advantages? A Resource-Based View', Journal of Strategic Marketing. CNRS : 4 ; FNEGE : 4 ; ABS : 2 ; HCERES : C.

    2022

    Academic articles

  • Seyfi, S, Michael Hall, C, Vo-Thanh, T & Zaman, M (forthcoming), 'How does digital media engagement influence sustainability-driven political consumerism among Gen Z tourists?', Journal of Sustainable Tourism. FNEGE : 3 ; ABS : 3 ; HCERES : B.

    2022

    Academic articles

  • Vu, T-V, Vo-Thanh, T, Chi, H, Phong Nguyen, N, Van Nguyen, D & Zaman, M 2022, 'The role of perceived workplace safety practices and mindfulness in maintaining calm in employees during times of crisis', Human Resource Management, vol 61, issue 3, pp. 315-333. CNRS : 2 ; FNEGE : 1 ; ABS : 4 ; FT50.

    2022

    Academic articles

  • Kurtaliqi, F, Zaman, M & Sohier, R (forthcoming), 'The psychological reassurance effect of mobile tracing apps in Covid-19 Era', Computers in Human Behavior. ABS : 2.

    2022

    Academic articles

  • Vo-Thanh, T, Zaman, M, Hasan, R, Rather, R. A, Lombardi, R & Secundo, G (forthcoming), 'How a Mobile App Can Become a Catalyst for Sustainable Social Business: The Case of Too Good To Go', Technological Forecasting & Social Change. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.

    2021

    Academic articles

  • Hasan, R, Zaman, M & Princet, E (forthcoming), ‘How social media data can influence consumers’ attitudes towards cosmetic brands? The case of Maybelline’, International Journal of Big Data Management.

    2021

    Academic articles

  • Hasan, R, Koles, B, Zaman, M & Paul, J 2021, 'The potential of chatbots in travel & tourism services in the context of social distancing', International Journal of Technology Intelligence and Planning, vol. 13, No. 1, pp.63–83. ABS : 1.

    2021

    Academic articles

  • Vo-Thanh, T, Vu, T-V, Nguyen, N, Nguyen, D, Zaman, M & Chi, H 2021, 'How does hotel employees’ satisfaction with the organization’s COVID-19 responses affect job insecurity and job performance?', Journal of Sustainable Tourism, vol. 29, Issue 6, pp. 907-925. FNEGE : 3 ; ABS : 3.

    2021

    Academic articles

  • Zaman, M, Vo-Thanh, T, Hasan, R & Babu, M.M. (forthcoming), 'Mobile channel as a strategic distribution channel in times of crisis: A self-determination theory perspective', Journal of Strategic Marketing. CNRS : 4 ; FNEGE : 4 ; ABS : 2 ; HCERES : C.

    2021

    Academic articles

  • Seraphin, H, Gowreesunkar, V, Zaman, M, & Lorey, T 2019, "Limitations of Trexit (Tourism Exit) as a Solution to Overtourism". Worldwide Hospitality and Tourism Themes, vol. 11(5), pp. 566-581.

    2019

    Academic articles

  • Seraphin, H, Gowreesunkar, V, Zaman, M, & Bourliataux-Lajoinie, S 2019, "Community based festivals as a tool to tackle tourismphobia and antitourism movements". Journal of Hospitality and Tourism Management, vol. 39, pp. 219-223.

    2019

    Academic articles

  • Séraphin, H, Zaman, M, Olver, S, Bourliataux-Lajoinie, S & Dosquet, F 2019, "Destination branding and overtourism". Journal of Hospitality and Tourism Management, vol. 38, pp. 1-4.

    2019

    Academic articles

  • Michael, N, Zaman, M & Gorpe, T.S 2018, "A case study of developing leadership and creativity skills in higher education (HE) students", e-Review of Tourism Research, vol. 15(4/5), pp. 282-313

    2018

    Academic articles

  • Zaman, M, Botti, L, Boulin, J.L & Corne, A 2017, "Intégration des innovations Web: défi relevé pour les OGD français?", Management & Avenir, vol. 91, pp. 163-184.

    2017

    Academic articles

  • Zaman, M, Botti, L & Vo Thanh, T 2016, "Does managerial efficiency relate to customer satisfaction? The case of Parisian boutique hotels. International Journal of Culture", Tourism and Hospitality Research, vol. 10(4), pp. 455-470.

    2016

    Academic articles

  • Zaman, M, Botti, L & Thanh, T.V 2016, "Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria". European Journal of Tourism Research, vol. 13(1), pp. 132-138.

    2016

    Academic articles

  • Zaman, M, Hasan, R, Vo-Thanh, Tan 2023, 'Understanding Travelers’ Intention to Use Chatbots: A Mixed-Method Approach', AFMAT Conference, Gérone, Spain, May 31 - June 2.

    2023

    Academic communications

  • Hasan, R., Zaman, M., & Koles, B 2023, 'Travellers’ Intent to Use Chatbots on Websites and Social media Platforms prior to, during, and after their Trips', 24th Academy of Marketing Science World Marketing Congress, Canterbury, UK, July 11-14.

    2023

    Academic communications

  • Sahadev, S, Chung, S & Zaman, M 2021, 'Exploring the Antecedents of E-WOM Providing Behaviour inMobile Shopping: A Multi-Country Study', 2021 e-WOM Research Virtual Symposium, 6-7 May.

    2021

    Academic communications

  • Tessier, C, Sohier, R, Kurtaliqi, F & Zaman, M 2021, ‘How individual privacy preferences affect ad attitude : The important roles of psychological reactance and the degree and the frequency of online personalized ads’, International Marketing Trends Conference, Venise, Italy, January 14-16.

    2021

    Academic communications

  • Zaman, M, Davcik, N & Sharma, P (2021), 'Tourist Expenditure and Its Implication for Destination Marketing: Evidence from Italy', Academy of Marketing Science 2021 Virtual Annual Conference, June 2-4.

    2021

    Academic communications

  • Zaman, M & Vo Thanh, T 2020, ‘Weight of Attributes and Value Co-Creation: The Case of Hotel Industry’, International Conference on Hospitality, Travel and Tourism Industry, Bangkok, Thailand, January 16-17.

    2020

    Academic communications

  • Mandjak, T, Hofmann, J, Sohier, R, Zaman, M, Fedi, L, Lavissiere, A, Munkacsy, A & Jaszberényi, M 2020, ‘The interface between B2B and B2C: the example of cruise industry’, IMP conference,  Örebro, Sweden, September 3-4.

    2020

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2019, "Mesure de l'innovativité perçue: le cas des restaurants", 6ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), Perpignan, France, 21-22 May.

    2019

    Academic communications

  • Zaman, M, Béal, L, Chapuis,J.-M, Montargot, N & Voillard, L 2019, 'Hotel Dynamic Pricing at Destination Level: Exploratory Analysis of La Baule (France)', 3rd Revenue Management & Pricing in Services Conference, Lausanne, Switzerland, December 2-3.

    2019

    Academic communications

  • Zaman, M & Béal, L. 2019, " À l'ère du Big Data, quels rôles pour les OGD? Le cas de Charentes Tourisme", 6ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), Perpignan, France, 21-22 May

    2019

    Academic communications

  • Zaman, M & Dauxert, T 2018, "Use of e-WOM in Service Innovation : The Case of Parisian Hotels", TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, april 26.

    2018

    Academic communications

  • Zaman, M & Dauxert, T 2018, « L'usage stratégique des avis en ligne dans l'innovation des services et de co-création de valeur : le cas du secteur hôtelier », 21ème Conférence internationale - Etienne Thil, IMMD, Roubaix, France, 5 oct.

    2018

    Academic communications

  • Zaman, M, Béal, L, Chamot, S & Laherrère, J 2018, « Revenue Management de Destination (RMD) et Pérennité des territoires touristiques: Une expérience inédite de Charentes Tourisme (France) », Colloque - Réinvention des territoires touristiques, Université de Lausanne, Sion, Switzerland, september 14. 

    2018

    Academic communications

  • Zaman, M, Botti, L, Michael, N, Michael, I & Beal, L 2018, "Measuring the Innovativeness of Tourism Websites: The Case of the United Arab Emirates (UAE)", 13ème Asia Tourism Forum, Université d'Angers, Angers, France, 8 june. 

    2018

    Academic communications

  • Zaman, M, Botti, L & Vo Thanh, T 2017, « Facteurs d’adoption des Innovations Web : Le cas des hôtels indépendants en France », 48ème conférence internationale annuelle – TTRA (Travel and Tourism Research Association), Hôtel Hilton, Québec, Canada, june 22. 

    2017

    Academic communications

  • Zaman, M, Botti, L & Boulin, J.L 2017, « Facteurs d’adoption des Innovations Web dans l’organisation : Le cas des OGD français », 4ème conférence de l’AFMAT (Association Francophone de Management du Tourisme), IAE de La Rochelle et Ecole Supérieure de Commerce de La Rochelle, La Rochelle, France, may 5.

    2017

    Academic communications

  • Zaman, M, Botti, L & Vo Thanh, T 2016, "Weight of Hotel Attributes: Application to Guests of Disneyland Paris Hotels", 6th Advances in Hospitality & Tourism Marketing & Management Conference, Sun Yat-Sen University, Guangzhou, China,  14 july.

    2016

    Academic communications

  • Zaman, M, Botti, L, Corne, A & Peypoch, N 2016, "Benchmarking of Hospitality Sector: Operational Performance and Customer Satisfaction", TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Shannon College of Hotel Management, Shannon, Ireland, 20-24 april.

    2016

    Academic communications

  • Zaman, M, Botti, L, Michael, M & Michael, I 2016, "The use of ICT as a tool of Nation Branding: The case of UAE DMO websites", TTRA (Travel and Tourism Research Association) Asia Pacific Chapter, Middlesex University Dubai, Dubai, UAE, 4 dec.

    2016

    Academic communications

  • Zaman, M, Botti, L,  Boulin, J-L,  Corne, A & Peypoch, N 2016, « Analyse de sites Web d’organisations de marketing de destinations (OMD): proposition d’une méthode multicritère », 84ème congrès de l’Acfas (Association francophone pour le savoir), ESG (École des sciences de la gestion), UQAM (Université de Québec à Montréal), Montréal, Canada, may 13.

    2016

    Academic communications

  • Zaman, M, Botti, L, Boulin, J-L, Corne, A & Peypoch, N 2016, « Intégrer l’innovation dans ses pratiques : le cas des DMO françaises et de leurs sites web », 3ème conférence de l’AFMAT (Association Francophone de Management du Tourisme), INSEEC Business School – Campus Alpes-Savoie, Chambéry, France, may 4.

    2016

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2015, « The Weight of Hotel Attributes for Visitors of Disneyland Paris and Co-creation of Value », 8th International Conference on Services Management: Creating Value, Innovation in Delivering Services, Virginia Tech, Washington D.C. USA, 28 november.

    2015

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2015, « Image projetée et image perçue d’une destination: le cas de la France », 2ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), EM Strasbourg Business School, University de Strasbourg, France, 13 may.

    2015

    Academic communications

  • Zaman, M, Botti, L. & Vo Thanh, T 2015, « Assessing the Global Performance of Hotels: the French Case », TTRA (Travel and Tourism Research Association) Europe Chapter Conference, MCI Management Center, Innsbruck, Austria, 22 april.

    2015

    Academic communications

  • Islam, R, Johard, L, Bahrami, M.R & Zaman, M 2023, 'An Analytic Hierarchy Process for Student Motivation' In Jezic, G., Chen-Burger, J., Kusek, M., Sperka, R., Howlett, R.J., Jain, L.C. (eds) Agents and Multi-agent Systems: Technologies and Applications 2023. KES-AMSTA 2023. Smart Innovation, Systems and Technologies, Vol 354. Springer, Singapore, pp. 277-288.

    2023

    Research books and book chapters

  • Béal, L, Sheehan, L & Zaman, M 2021, 'Destinations, Données, Décisions : le besoin impérieux d’un tiers de confiance', In L. Botti et J. Spindler (Eds.), Organismes de Gestion de Destinations : Stratégies et pratiques pour un management responsable et durable des territoires touristiques, Paris, L’Harmattan, pp. 159-192.

    2021

    Research books and book chapters

  • Zaman, M & Vo-Thanh, T 2021, 'Quels sont les défis de la transformation digitale pour les organisations touristiques ?', in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 105-106.

    2021

    Research books and book chapters

  • Zaman, M, Hasan, R & Shams, R 2021, 'Impact of Big Data in Tourism and Hospitality: Challenges and Organizational Adaptation', In D. Vrontis, A. Thrassou, Y. Weber, R. Shams, E. Tsoukatos, & L. Efthymiou (Eds), Business Under Crisis: Contextual Transformations and Organisational Adaptations, Palgrave Macmillan, pp. 185-202.

    2021

    Research books and book chapters

  • Séraphin, H, Ambaye, M, Yallop, A, Gowreesunkar, V & Zaman, M 2020, 'Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs', In H. Séraphin, & V. Gowreesunkar (Eds.), Children in Hospitality and Tourism - Marketing and Managing Expériences, pp. 11-30, De Gruyter, Berlin/Boston.

    2020

    Research books and book chapters

  • Zaman, M, Vo Thanh, T, & Botti, L 2020, ‘Tackling Overtourism and Related Perverse Impacts by Using DMO Website as Tool of Social Innovation’ in H. Séraphin, T. Gladkikh,  & T. Vo Thanh (Eds.), Overtourism - Causes, Implications and Solutions, pp. 131-147. Palgrave Macmillan, Cham.

    2020

    Research books and book chapters

  • Zaman, M, Dauxert, T & Michael, N 2020, 'Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels', In H. Séraphin, & V. Gowreesunkar (Eds.), Children in Hospitality and Tourism - Marketing and Managing Expériences, pp. 123-136. De Gruyter, Berlin/Boston.

    2020

    Research books and book chapters

  • Zaman, M, Botti, L & Peypoch, N, 2018), « Adoption des innovations TIC dans les organismes de gestion des destinations: Comment relever les défis des nouvelles compétences? » In: Fabry, N. et J. Spindler (Eds.), Le tourisme: un domaine de compétence partagé, Paris : L'Harmattan, pp. 171-184.

    2018

    Research books and book chapters

  • Zaman, M & Botti, L 2016, « Compétitivité des iles de la Caraïbe : Une approche multicritères », In: Séraphin, H. et F. Dosquet (Eds.),  Évènementiels dans la Caraïbe : Atouts et limites pour le tourisme et le territoire, Paris, L’Harmattan, pp. 90-106.

    2016

    Research books and book chapters

  • Zaman, M 2022, 'Should we digitalize the service of fine-dining restaurants?', EM Normandie Blog, March 8.

    2022

    Articles in professional journals

  • Kurtaliqi, F, Zaman, M & Sohier, R 2022, 'Malgré les critiques, l’application TousAntiCovid a contribué à rassurer la population', The Conversation, March 30.

    2022

    Articles in professional journals

  • Zaman, M 2021, 'Relance du tourisme en France : +responsable, +résilient, +équitable, +innovant', Monde des Grandes Ecoles et Universités, November 8.

    2021

    Articles in professional journals

  • 2021

    Articles in professional journals

  • 2021

    Articles in professional journals

  • Béal, L & Zaman, M 2019, ‘Comment les plates-formes mettent la main sur le développement touristique des territoires’, The Conversation, june 27.

    2019

    Articles in professional journals

  • Zaman, M 2023, ‘Comprendre les motivations pour poster de faux avis’, Vidéo FNEGE Médias, June.

    2023

    Scientific dissemination videos