Patricia BAUDIER

Patricia BAUDIER

Paris

Professor in Marketing

Presentation

Patricia Baudier is a Professor of Marketing and she joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).

Professional experience

Since 2018 : professor in marketing, EM Normandie 
2014-2018 : associate professor in marketing, Leonard de Vinci Business School 
2013-2018 : associate professor in marketing, Ecole International School of Luxury Marketing

Department
Supply Chain & Management Digital
Subjects taught
E-marketing Marketing Customer relations
Degrees
2013 : PhD in Management Sciences, Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay)

Publications

  • Baudier, P 2024, 'Acceptabilité et impact de l'innovation technologique sur les individus, les employés et les organisations', HDR (Habitation à Diriger des Recherches), Université Caen Normandie, France, 3 avril.

    2024

    PhD Dissertation / Accreditation to Supervise Management Research

  • Baudier, P 2013, 'La gestion des réclamations via Twitter : Impact sur la satisfaction de la perception par le client du Community Manager', PhD in Management Sciences, Institut Mines-Télécom Business School/Université d’Evry-Val d'Essonne (Université Paris-Saclay), France.

    2013

    PhD Dissertation / Accreditation to Supervise Management Research

  • Delannoy, A, De Vassoigne, T & Baudier, P 2024, 'Perceptions of ethical cosmetics: Health Behaviours during the COVID-19 pandemic', Journal of Consumer Behaviour, vol. 23, issue 2, pp. 470-490. FNEGE : 4 ; ABS : 2.

    2024

    Academic articles

  • Bally, F, Gauthier, C & Baudier, P (forthcoming), 'The role of information attainment on Front-of-Package labels and individual empowerment impacting boycott behavior', International Journal of Internet Marketing and Advertising. ABS : 1.

    2024

    Academic articles

  • Haikel-Elsabeh, M, Baudier, P, Gondrateva, G & Miraz, M-H 2023, 'Enablers for the adoption of contactless payment during the COVID-19 pandemic: Cross analysis between Asian and European regions', Gestion 2000, 2022/4, vol. 39, pp. 67-88. FNEGE : 3 ; HCERES : B.
     

    2023

    Academic articles

  • Zhao, Z, Haikel-Elsabeh, M, Baudier, P, Renard, D &  Brem, A 2023, 'Need For Uniqueness and word of mouth in disruptive innovation Adoption: The context of self-quantification', IEEE Transactions on Engineering Management, vol. 70, issue 6, pp. 2006-2016. CNRS : 3, FNEGE : 2 ; HCERES ; A ; ABS : 3.

    2023

    Academic articles

  • Baudier, P, Kondrateva, G & Ammi, C (forthcoming), 'COVID-19 & the future of Teleworking: Employees’ perception and acceptance', Gestion 2000. FNEGE : 3.

    2023

    Academic articles

  • Baudier, P, Kondrateva, G & Ammi, C (forthcoming), 'Can Blockchain Enhance Motivation to Donate: The Moderating Impact of Religion on Donors’ Behavior in the USA’s Charity Organizations', Technological Forecasting and Social Chang. FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2023

    Academic articles

  • Griffiths, P & Baudier, P 2023, 'Enabling responsible banking through the application of Blockchain', Journal of Innovation Economics and Management, 2023/2, n. 41, pp. 17-49. FNEGE : 2 ; ABS : 1 ; HCERES : A.

    2023

    Academic articles

  • Ammi, C, Kondrateva, G & Baudier, P (forthcoming), 'Sustainability of the healthcare industry: The medical staff's perceptions of artificial intelligence', innovations, Revue d’Economie et de Management de l’Innovation /Journal of Innovation Economics and Management. FNEGE : 2.

    2023

    Academic articles

  • De Boissieu, E & Baudier, P 2023, 'The perceived credibility of human-like social robots: Virtual influencers in a luxury and multicultural context', Journal of Organizational Change Management (JOCM), vol. 36, No. 7, pp. 1163-1179. ABS : 2.

    2023

    Academic articles

  • Baudier, P, de Boissieu, E & Duchemin, M-H (forthcoming), 'Source credibility and emotions generated by robot and human influencers: The perception of luxury brand representative', Technological Forecasting and Social Change, February, vol. 187. FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2023

    Academic articles

  • Lima, M, Baudier, P, Elsabeh, M.H & Dalmas, M (forthcoming), ‘Agilité et résilience de l’industrie du futur française pendant la pandémie de covid-19 : aperçus d’un cadre multidimensionnel’, Technologie et Innovation (Techinn).

    2023

    Academic articles

  • Baudier, P, Kondrateva, G, Ammi, C & De Vassoigne, T 2023, 'Teleconsultation Management in Healthcare during the COVID-19 Pandemic:  The Impact of Perceived Justice on Satisfaction and Word-Of-Mouth', Journal of General Management, vol. 48, issue 4, pp. 339-354. FNEGE : 4 ; HCERES : C ; ABS : 1.

    2023

    Academic articles

  • Conti, S, Baudier, P & Billot, R 2023, 'Impact de l'intelligence Artificielle dans les services clients', Management & Avenir, 2023/5, n.137, pp. 69-88. FNEGE : 3.

    2023

    Academic articles

  • Baudier, P, Kondrateva, G, Ammi, C, Chang, V & Schiavone, F (forthcoming), 'Digital transformation of Healthcare during the COVID-19 pandemic: Patients’ teleconsultation acceptance and Trusting beliefs', Technovation. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2022

    Academic articles

  • Zao, Z-Z, Haikel-Elsabeh, M, Baudier, P, Renard, D & Brem, A (forthcoming), 'Motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: An empirical examination in two product categories', International Journal of Technology Management. FNEGE : 3 ; ABS : 2 ; HCERES : B.

    2022

    Academic articles

  • Baudier, P, Ammi, C & Hikkerova, G 2022, 'The impact of advertising on users' perceptions regarding the internet of things', Journal of Business Research, vol. 141, pp. 355-366. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.

    2022

    Academic articles

  • de Boissieu, E, Kontrateva, G, Ammi, C & Baudier, P 2021, 'The use of Blockchain in the luxury industry : Supply chains and the traceability of goods', Journal of Enterprise Information Management, Vol. 34 No. 5, pp. 1318-1338. CNRS : 4, FNEGE : 3, ABS : 1.

    2021

    Academic articles

  • Kondrateva, G, Baudier, P, Ammi, C & Hikkerova, L (fothcoming), 'Public Health Management: Impact of perception of telemedicine cabin on intention to use', Gestion et Management Public. FNEGE : 3 ; HCERES : B.

    2021

    Academic articles

  • Chang, V, Wills, G & Baudier, P (forthcoming), 'Impacts and Investigations of disruptive technologies for Industry 4.0', Technological Forecasting and Social Change, vol. 174. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2021

    Academic articles

  • Chang, V, Chen, Y, Zhang, Z.J, Zu, Q.A., Baudier, P & Liu, B (forthcoming), 'The market challenge of wind turbine industry-renewable energy in PR China and Germany ', Technological Forecasting & Social Change. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.

    2021

    Academic articles

  • Chang, V, Baudier, P, Zhang, H, Xu, Q, Zhang, J & Arami, M 2020, 'How Blockchain can impact financial services - The overview, challenges and recommendations from expert interviewees', Technological Forecasting and Social change', vol.158. CNRS : 2 ; FNEGE : 2

    2020

    Academic articles

  • Baudier, P, Kondrateva, G & Ammi, C 2020, 'The future of telemedicine cabin? The case of the French students' acceptability', Futures, (online 13/06/2020). FNEGE : 3

    2020

    Academic articles

  • Hikkerova, L, Manita, R, Elommal, N & Baudier, P 2020, 'The digital transformation of external audit and its impact on corporate governance', Technogical Forecasting and Social Change, vol.150. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3

    2020

    Academic articles

  • Kondrateva, G, Ammi, C & Baudier, P 2020, ‘Understanding Restaurant Clients’ Intention to Use Mobile Applications: A Comparative Study of France and Russia’, Journal of Global Information Management,  vol. 28, issue 3, pp.1-16. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2 

    2020

    Academic articles

  • Baudier, P, Kondrateva, G, Ammi, C & Seuillet, E (forthcoming), 'Peace engineering: The contribution of blockchain systems to the e-voting process', Technological Forecasting & Social Change. CNRS : 2 ; FNEGE : 2 ; HCERES : A.

    2020

    Academic articles

  • Baudier, P, Ammi, C & Kondrateva, G 2020, 'The acceptability of telemedicine cabin by the students’, Journal of Innovation Economics and Management, 2020/2, n. 35, pp. 33-53. CNRS: 4 ; FNEGE: 3 ; HCERES: B  

    2020

    Academic articles

  • Baudier, P, Kondrateva, G, Ammi, C, Chang, V & Schiavone, F 2020, 'Patient’s perception of teleconsultation during the COVID19 pandemic: A cross-national study', Technological Forecasting and Social change, available online 7/12/2020. CNRS : 2 ; FNEGE : 2 ; HCERES : A.

    2020

    Academic articles

  • Baudier, P, Ammi, C & Fosso-Wamba 2020, ‘Differing Perceptions of the Smartwatch by Users within Developed Countries Review Complete’, Journal of Global Information Management, Vol. 28, pp. 1-20. CNRS 3 ; FNEGE 3 ; HCERES : B

    2020

    Academic articles

  • Baudier, P, Ammi, C & Lecouteux, A 2019, 'Employee’s acceptance of wearable devices: Source of Innovation In corporate HR policies’, Innovations : Revue d'Economie et de Management de l'Innovation / Journal of Innovation Economics and Management, 2019/3, no. 30, pp. 89-111. CNRS: 4 ; FNEGE: 3 ; HCERES: C 

    2019

    Academic articles

  • Lima, M, Baudier P & Boufaden, N, Business Model Canvas: Perceived usability and benefits- Innovations- (ISG)- 57(3), 59-85. (Rang 4), Février 2018

    2018

    Academic articles

  • Baudier, P, Ammi, C & Deboeuf-Rouchon, M, Smart Home concept: The case of digital native’s motivations- Technological Forecasting and Social Change- (Rang 2), Juin 2018

    2018

    Academic articles

  • Lima, M & Baudier, P, 2017, 'Business Model Canvas Acceptance Among French Entrepreneurship Students: Principles for enhancing innovation artefact in business education- Journal of Innovations Economics & Management - N°23 -p159-183. (Rang 4), Janvier.

    2017

    Academic articles

  • Dalmas, M, Baudier, P & Dejoux, C, Formation ouverte à distance- Revue Management et Avenir- N°91- p 39-63. (Rang 3), March 2017

    2017

    Academic articles

  • Baudier, P & Ammi, C 2016, 'Impact des dimensions de la justice perçue sur la satisfaction dans le cadre de la gestion de réclamations sur Twitter : nouvelle échelle de mesure de la justice interactionnelle intégrant la dimension d’intimité sociale', Revue Française de Marketing, N°257-3/4- p23-38. (Rang 4), September. 

    2016

    Academic articles

  • Baudier, P 2022, 'The Emerald Handbook of Blockchain for Business - Trends and comments', Journal of Innovation Economics & Management, 2022/1, no. 37, pp. 205-208.

    2022

    Other academic contributions

  • Baudier, P, Chang, V & Arami, V 2022, 'The impacts of Blockchain on Innovation Management: Sectoral experiments', Journal of Innovation Economics & Management, 2022/1, no.37, pp. 1-8.

    2022

    Other academic contributions

  • Baudier, P & Seulliet, E 2022, ‘Blockchain, open innovation et propriété Intellectuelle’, TechInn, Introduction, March 18.

    2022

    Other academic contributions

  • Baudier, P, De Vassoigne, T, Mitra, A, Delannoy, A & Germon, R 2024, 'User’s perception and acceptance of Metaverse in education', International Conference | DTS – 2024 (2nd edition), Naples Italy, May 23-24.
     

    2024

    Academic communications

  • Baudier, P 2024, 'The perception and acceptability of metaverse in the professional sphere', International Conference | DTS – 2024 (2nd edition), Naples Italy, May 23-24.
     

    2024

    Academic communications

  • Baudier, P, Delannoy, A & De Vassoigne, T 2023, 'Can the Edtech shape the future of education? The acceptance of Metaverse', FEMIB, Prague, Cezch Republic, April 23-24

    2023

    Academic communications

  • Delannoy, A, Baudier, P & De Vassoigne, T 2022, 'Processus perceptuels des parties prenantes de la mise en place d’un Métaverse dans le secteur des EdTech : la technologie disruptive au service d’une nouvelle expérience apprenante', DTA, Paris, France, July 4-5.
     

    2022

    Academic communications

  • Griffiths, P & Baudier, P 2022, 'Testing the model for enabling responsible banking through the application of blockchain', DTA, Paris, France, July 4-5.
     

    2022

    Academic communications

  • De Vassoigne, T, Baudier, P & Delannoy, A 2022, ' Impact de la mobilité sur le comportement générationnel du e-consommateur - luxe entre tradition et modernité', IMTC Conference, Rome, Italie, January 20-22.
     

    2022

    Academic communications

  • Baudier, P & Sahut, J.M 2021, 'Impact of digitalization on corporate treasury profession', DIF, Lyon, France, December 20-22.
     

    2021

    Academic communications

  • Hikkerova, L, Baudier, P & Ammi, C 2021, ‘Impact Of Advertising On Users? Perceptions: A Cross National Study On Smartwatches’, 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK), June 14-16.

    2021

    Academic communications

  • Baudier, P 2020, ‘Blockchain Technology in Tourism Industry: New Perspectives’, FEMIB Conference, Prague, République Tchèque, May 5-6. 

    2020

    Academic communications

  • Baudier, P, Ammi, C & Kontradeva, G 2020, ‘The Digital Natives’ paradox: Adoption of Telemedicine Cabin’, 19th International Marketing Trends Conference, Paris, January, 16-18.

    2020

    Academic communications

  • Baudier, P, Manita, N-E, Haikel-Elsabeh, M & Hikkerova, L 2019, ‘The remote olfactive technology adoption in the perfumery industry: The case of Digital Natives’, 2nd International Conference on Digital, Innovation, Entrepreneurship & Financing, Valencia, Spain, December 2-3.

    2019

    Academic communications

  • Baudier, P, Ammi, C and Kondrateva, G 2019, ‘The Acceptability of Telemedicine Cabin by students’, RNI 2019 Conference, Naples, July, 17-19.

    2019

    Academic communications

  • Chang, V, Taiyu L, Yujie, S & Baudier, P 2019, ‘Smart Healthcare and Ethical issues’, FEMIB 2019, Heraklion, May 3-5.

    2019

    Academic communications

  • Baudier, P 2021, ‘Comment définir les technologies disruptives comme l’Intelligence Artificielle, les objets connectés ou la blockchain ?’, in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 121-123.

    2021

    Research books and book chapters

  • Baudier, P 2021, 'Quels sont pour les consommateurs les apports de la blockchain en matière de traçabilité ?', in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 134-135.

    2021

    Research books and book chapters

  • Baudier, P 2021, ‘Quels sont les apports des objects connectés au sein des entreprises ?’, in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 136-137.

    2021

    Research books and book chapters

  • Baudier, P 2021, ‘Quels sont pour les individus, les avantages de l’utilisation d’une maison connectée ?’, in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 138-139.

    2021

    Research books and book chapters

  • Baudier, P 2021, ‘Qu’est-ce qu’une ville intelligente (Smart City) ?’, in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 67-68.

    2021

    Research books and book chapters

  • Baudier, P 2021, 'La télémédecine : une solution aux déserts médicaux ?', in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 103-104.

    2021

    Research books and book chapters

  • Baudier, P (2014), L'Entreprise et son Environnement : Entreprendre, apprendre, s'adapter : Ouvrage collectif des enseignants de l’EMLV disponible sur Amazon- Chapitre 7- Le concept de fidélité- p147-158. December 2014.

    2014

    Research books and book chapters

  • C.Lovelock, J.Wirtz, D.Lapert, A.Munos, Baudier, P (2008), Marketing des services, Etude de cas sur Autolib 7ième Page 588- édition Pearson

    2008

    Research books and book chapters

  • Manita, R, Elommal, N & Baudier, P 2019, ‘Comment le digital et les big data vont transformer le métier des cabinets d’audit’, The Conversation, september, 26.

    2019

    Articles in professional journals

  • Baudier, P, « Les métiers du marketing et de la finance » Investir pour rapporter… les types d’actions marketing. Magazine des Grandes écoles et Universités, Hors-série Spécial Marketing et Finance n°2, December 2015

    2015

    Articles in professional journals

  • Baudier, P, 2015 Marketing : Changement de paradigme. Magazine des Grandes écoles et Universités, Hors-série Spécial Marketing et Finance n°1 « Spécial jeunes diplômés », May

    2015

    Articles in professional journals

  • Amarger, S, Barbaroux, P, Baudier, P, Faury, O, Seuillet, E & Rychalski, A 2021 ‘L’éthique et l’acceptabilité au cœur des technologies disruptives’, Livre blanc DTA 21, November, 46 p.

    2021

    Research or consulting reports