Presentation
Sylvaine Castellano is a Professor of Strategy. She joined EM Normandie in 2020. She has been Dean of the faculty of EM Normandie since 2022. Sylvaine Castellano has a PhD in management from the University of Luxembourg, awarded in 2010. Her thesis is on the dynamics of legitimacy and reputation in the wine industry in France. Her research interests are institutional and competitive dynamics, specifically in the wine and luxury markets. Her publications discuss the concepts of reputation, e-reputation and legitimacy. She has also written and coordinated books on entrepreneurship and online reputation. She is Dean of Faculty and Research.
Professional experience
Since 2020: professor in strategy, EM Normandie
2010-2019: associate professor, Paris School of Business