tony de vassoigne

Tony de VASSOIGNE

Caen

Assistant Professor in Marketing

Presentation

Tony Vassoigne is an Assistant Professor of Marketing. He joined EM Normandie in 2006. He has a PhD in management science from the Université de Caen-Normandie, awarded in 2013. His thesis is on the relationships between internal marketing components and organisational involvement applied to advisers and clients in French call centres. His research interests are internal marketing, consumer behaviour and social identity.

Professional experience

Since 2016: assistant professor in Marketing, EM Normandie
2012-2013: assistant lecturers (ATER), Université de Caen-Normandie

Department
Marketing
Subjects taught
Strategic management Marketing B2B Marketing
Degrees
2013 : PhD in Management sciences, Université de Caen-Normandie

Publications

  • De Vassoigne, T 2013, 'Relation entre éléments du marketing interne et implication organisationnelle : application auprès de conseillers-clients de centres d’appels', PhD in Management, Université de Caen-Normandie, Caen, France.

    2013

    PhD Dissertation / Accreditation to Supervise Management Research

  • De Vassoigne, T & Sobocinski, P 2023, 'Les motivations du parieur et le regret : le cas des paris sportifs en ligne chez les 18 - 30 ans', Revue Interdisciplinaire Droit et Organisations (RIDO), n.5, pp. 115-138.

    2023

    Academic articles

  • Delannoy, A, De Vassoigne, T & Baudier, P (forthcoming), 'Perceptions of ethical cosmetics: Health Behaviours during the COVID-19 pandemic', Journal of Consumer Behaviour. FNEGE : 4 ; ABS : 2.

    2023

    Academic articles

  • Baudier, P, Kondrateva, G, Ammi, C & De Vassoigne, T 2023, 'Teleconsultation Management in Healthcare during the COVID-19 Pandemic:  The Impact of Perceived Justice on Satisfaction and Word-Of-Mouth', Journal of General Management, vol. 48, issue 4, pp. 339-354. FNEGE : 4 ; HCERES : C ; ABS : 1.

    2023

    Academic articles

  • De Vassoigne, T, Delannoy, A & Hélène, L 2018, 'The perception of social identity among secondary school groups : the case of the make-up market', Journal of Marketing Trends, vol. 4, no. 3, January. FNEGE: 4; HCERES: C

    2018

    Academic articles

  • De Vassoigne, T & Sobocinski, P 2024, 'Rappel produits : impacts sur le rupture du contrat psychologique et la desorientation du consommateur dans le secteur alimentaire', International Marketing Trends Conference, Venise, Italy, January 18-20.
     

    2024

    Academic communications

  • Baudier, P, Delannoy, A & De Vassoigne, T 2023, 'Can the Edtech shape the future of education? The acceptance of Metaverse', FEMIB, Prague, Cezch Republic, April 23-24

    2023

    Academic communications

  • De Vassoigne, T, Baudier, P & Delannoy, A 2022, ' Impact de la mobilité sur le comportement générationnel du e-consommateur - luxe entre tradition et modernité', IMTC Conference, Rome, Italie, January 20-22.
     

    2022

    Academic communications

  • Delannoy, A, Baudier, P & De Vassoigne, T 2022, 'Processus perceptuels des parties prenantes de la mise en place d’un Métaverse dans le secteur des EdTech : la technologie disruptive au service d’une nouvelle expérience apprenante', DTA, Paris, France, July 4-5.
     

    2022

    Academic communications

  • Helene, L, Delannoy, A & De Vassoigne, T 2021, 'Les apports de la mesure de l’identité sociale sur l’estime de soi : application à l’adolescente consommatrice de maquillage', 20èmes JNRC, Rouen, France, November 18-19.
     

    2021

    Academic communications

  • Delannoy, A, Hélène, L & De Vassoigne, T 2020, 'Analyse des discours de la perception identitaire des comportements alimentaires : le cas des Vegans', 19th International Marketing Trends Conference, Paris, France, 16-18 janvier.

    2020

    Academic communications

  • Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.

    2019

    Academic communications

  • De Vassoigne, T 2013, 'Utilisation du marketing interne et implication organisationnelle au sein de centres d’appels - identification d'une typologie de clients internes', 24ème Congrès de l’AGRH, Paris Panthéon Sorbonne, Paris, France, 20-22 novembre

    2013

    Academic communications

  • De Vassoigne, T 2012, 'Mise en relation entre éléments constitutifs du marketing interne et satisfaction des salariés : application auprès de conseillers-clients de centres d’appels', Colloque doctoral, Université de Rouen, Rouen, France, 31 mai

    2012

    Non Peer-reviewed Conference

  • De Vassoigne, T 2021, 'Tendances du packaging : éco-responsable tout en restant séduisant', Monde des Grandes Ecoles et Universités, July 12.

    2021

    Articles in professional journals