Vimi JHAM

Presentation

Vimi Jham is an Associate Professor of Marketing. She joined EM Normandie in 2025. She holds a Ph.D. in Business Management and from Aligarh Muslim University, awarded in 2008. Her thesis is on Relationship Marketing Practices in the Indian Banking sector. Her theoretical and applied research interests include artificial intelligence in marketing, consumer behaviour, customer satisfaction, ethics and sustainability, phygital aspects of retailing. Her papers have appeared in various leading journals, including, Journal of Service Theory and Practice, International Journal of Retail and Distribution Management, Services Marketing Quarterly, The International Review of Retail, Distribution and Consumer Research Thunderbird International Business Review, Richard Ivey Case Publication Canada, Harvard Business Review.

Professional experience

Since 2025: Associate Professor of Marketing, EM Normandie
2022-2025: Adjunct Faculty, Curtin University, Dubai
2022-2024: Adjunct Faculty, Universidad de las America’s, Mexico
2011-2022: Associate Professor of Marketing, IMT Business School, Dubai
2004-2011: Assistant Professor of Marketing, Institute of Management Technology, India
1998-2004: Lecturer of Marketing, Jaipuria Institute of Management, India
1995-1996: Lecturer, Times school of Marketing, India
1994-1995: Lecturer, Apeejay school of Marketing, India
1993-1994: Project Executive, Shaw Wallace and Company, India
1992-1993: Management Trainee Radico Khaitan Ltd., India
1991-1992: Coordinator Recruitments Unitell India