Yonathan Silvain ROTEN

Yonathan Silvain ROTEN

Le Havre

Assistant Professor in Marketing
 

Presentation

Yonathan Silvain Roten is a professor of Marketing. He joined EM Normandie in 2021. He has a PhD in Management Sciences from the Panthéon Sorbonne University awarded in 2019. His thesis is on the new practices of phygital interactions between consumers and sellers. His research and publications focus on screen sharing, as a shopping practice during a joint shopping journey, and as a selling practice during a service process.

Professional experience

Since 2021 : assistant professor in marketing, EM Normandie
2019-2020 : Affiliate Researcher, PRISM Laboratory, Université Paris 1 Panthéon Sorbonne
2018-2019 : Teaching Fellow in Marketing Management (MBA program), The Recanati Business School at the Hebrew University of Jerusalem, Israel
2016-2018 : Phygital Connector, Omni-Channel and Phygital Strategy workshops and consulting
2008-2016 : Programs coordination, Workshops and Business Consulting, Economic and Trade Ministry/  Programs for Entrepreneurs & SM Business, Israel
1998-2008 : C.E.O Marketing and Business Consulting, Rotek Marketing Agency, Israel
1996-1998 : Commercial Media Director, Yedioth Ahronoth, Israel
1993-1996 : Project Manager and Cooperation advisor, Governmental Economic Delegation of Israel-Paris
1990-1993 : Overseas educational program director, The Hebrew University of Jerusalem, Israel

 

Department
Marketing
Subjects taught
Marketing
Degrees
2019 : PhD in management, Université Paris 1 Panthéon Sorbonne

Publications

  • Roten, Y.S 2019, 'Understanding the motivations and mechanisms of screen-sharing: an application to customers-shop assistants' interactions', thèse de doctorat en management, Université Paris 1 Panthéon Sorbonne, Paris, France.

    2019

    PhD Dissertation / Accreditation to Supervise Management Research

  • Roten, Y.S & Vanheems, R 2023, 'To Share or Not to Share Screens With Customers? Lessons from Learning Theories', Journal of Services Marketing, vol. 37 No. 1, pp. 65-77. FNEGE : 3 ; ABS : 2.

    2023

    Academic articles

  • Roten, Y.S, Vanheems, R & Laroutis, D 2022, 'Les interactions phygitales de service en magasin. Quelles utilités pour les consommateurs ?', Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2022/3 (N° 150), pp. 113-139. CNRS : 4 ; FNEGE : 3 ; HCERES : B.

    2022

    Academic articles

  • Roten, Y.S & Vanheems, R 2021, 'Why do people shop together around the same screen?', Journal of Consumer Marketing, Vol. 38 No. 7, pp. 741-750. CNRS : 4 ; FNEGE : 4 ; HCERES : C ; ABS : 1.

    2021

    Academic articles

  • Roten, Y.S & Vanheems, R 2020, 'Et si l’internaute n’était pas un navigateur en solitaire?', Revue française de gestion, vol. (7), pp. 49-67. CNRS : 3 ; FNEGE : 2 ; HCERES : A 

    2020

    Academic articles

  • Roten, Y.S & Vanheems, R 2019, 'Which screens to share in stores with which customers', Journal of Marketing Trends, vol. 5, n° 5. FNEGE : 4 ; HCERES : C

    2019

    Academic articles

  • Roten, Y.S 2024, 'Front Line Employees’ Competencies in the era of “Phygitability”, International Marketing Trends Conference, Venise, Italy, January 18-20.
     

    2024

    Academic communications

  • Roten, Y.S & Vanheems, R 2023, 'De l'autonomie à l'accompagnement : la place du social dans les magasins phygitaux', 39ème Congrès International de l’AFM, Vannes, France, May 10-12.

    2023

    Academic communications

  • Roten, Y.S & Sénéchal, S 2023, 'The ethical benefits of phygital transparency in service encounters', Etienne Thil conférence, Tours, France, October 11-13.

    2023

    Academic communications

  • Vanheems, R & Roten, Y.S 2022, 'Phygital service interactions! More or less social connection?', 25ème Colloque International Etienne Thil sur le commerce et la distribution, La Rochelle, France, October 13-14.

    2022

    Academic communications

  • Roten, Y.S & Vanheems, R 2019, 'The bivalent catalysis effect of the screen in phygital interactions between shop assistants and customers', AFM Le Havre Annual Congress, Le Havre, France, May 15-17.

    2019

    Academic communications

  • Roten, Y.S & Vanheems, R 2019, 'Can your Customers Afford to Share it? Screen Devices "Sharing Affordance', 18th International Marketing Trends Congress, Venice, Italy, January 17-19.

    2019

    Academic communications

  • Roten, Y.S & Vanheems, R 2018, 'Screen-sharing in store: The construction or destruction of shopping values', Etienne Thil 2018-21th International Conference, Roubaix, France, October 3-5.

    2018

    Academic communications

  • Roten, Y.S & Vanheems, R 2018, 'Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach', Academy of Marketing Science (AMS) annual conference, New Orleans, USA, May 23-25.

    2018

    Academic communications

  • Roten, Y.S & Vanheems, R 2017, 'To share or not to share a screen: a question of connected atmosphere?', 16 th Digital Marketing Congress, Paris, France.

    2017

    Academic communications

  • Roten, Y.S & Vanheems, R 2017, 'Screen sharing in a shopping process: Motivational disposition and perceived context incentives', Academy of Marketing Science (AMS) annual congress, Christchurch, New Zealand, June 27 - July 1.

    2017

    Academic communications

  • Roten, Y.S & Vanheems, R 2017, 'Understanding the willingness to share a screen: from consumer's motivational disposition to perception of the partner's involvement', AFM Annual Congress, Toursles, France, May 17-19.

    2017

    Academic communications

  • Roten, Y.S & Vanheems, R 2017, 'Understanding the willingness to share a screen: from consumer's motivational disposition to perception of the partner's involvement', 33th international AFM Congress, Tours, France, May 17-19.

    2017

    Academic communications

  • Roten, Y.S & Vanheems, R 2017, 'To share or not to share a screen: a question of perceived competence?', Etienne Thil - 20th International Retailing Conference, Roubaix, France, October 12-13.

    2017

    Academic communications

  • Roten, Y.S & Vanheems, R 2016, 'Une méthode intégrée de complétion de bulles: une méthodologie de recherche hybride et innovante par bulles quantifiées', Journée de recherche GREGOR PRISM, Paris, France.

    2016

    Non Peer-reviewed Conference

  • Roten, Y.S 2016b, 'To share or not to share a screen - Doctoral Presentation (Poster)', Marketing Israel annual conference, Israel.

    2016

    Non Peer-reviewed Conference

  • Faury, O, Roten, Y.S & Delannoy, A 2022, 'L’extra mural : une expérience pédagogique digitale optimisée pour les étudiants ?', Monde des Grandes Ecoles et Universités, September 5.

    2022

    Articles in professional journals