Presentation
Yonathan Silvain Roten is a professor of Marketing. He joined EM Normandie in 2021. He has a PhD in Management Sciences from the Paris 1 Panthéon Sorbonne University awarded in 2019. His thesis focuses on phygital interactions with a specialized emphasis on screen-sharing dynamics in shopping and service processes. His broader research explores transformative phygital services and the impact of artificial intelligence on consumer choice. His work is published in peer-reviewed journals evaluated under rigorous academic rankings (ABS, CNRS, FNEGE), including the Journal of Marketing Management, Journal of Services Marketing, Revue française de gestion, and Décisions Marketing. He also serves on the Editorial Board of the Journal of Strategic Marketing.
Professional experience
Since 2021 : assistant professor in marketing, EM Normandie
2019-2020 : Affiliate Researcher, PRISM Laboratory, Université Paris 1 Panthéon Sorbonne
2018-2019 : Teaching Fellow in Marketing Management (MBA program), The Recanati Business School at the Hebrew University of Jerusalem, Israel
2016-2018 : Phygital Connector, Omni-Channel and Phygital Strategy workshops and consulting
2008-2016 : Programs coordination, Workshops and Business Consulting, Economic and Trade Ministry/ Programs for Entrepreneurs & SM Business, Israel
1998-2008 : C.E.O Marketing and Business Consulting, Rotek Marketing Agency, Israel
1996-1998 : Commercial Media Director, Yedioth Ahronoth, Israel
1993-1996 : Project Manager and Cooperation advisor, Governmental Economic Delegation of Israel-Paris
1990-1993 : Overseas educational program director, The Hebrew University of Jerusalem, Israel
Department
Marketing
Subjects taught
Marketing
Degrees
2019 : PhD in management, Université Paris 1 Panthéon Sorbonne