MSc Artificial Intelligence for Marketing Strategy

Master in Management

Specialisation: AI, Digital Innovation & Business Transformation

The AI, Digital Innovation & Business Transformation specialisation develops skills in digital transformation, innovation and data exploitation. It prepares students to understand the digital changes taking place in organisations and to support projects in which technological, strategic and managerial issues are closely linked.

It is available:

  • as part of the initial training programme, with the possibility of a double degree and an optional work placement year
  • as part of a work-study programme, giving students the opportunity to put their learning into practice directly in the workplace.

Master in Management: Work-study

This programme is designed for students who want to develop their skills in a professional environment throughout their degree. The work-study programme enables students to relate what they learn to real-life issues encountered in the workplace and gradually build up their expertise.

  • Master 1 - Semester 1: Common core

    Teaching in french: Paris

    • Gestion du changement au service de la durabilité
    • Géoéconomie
    • Analyse des données quantitatives
    • Analyses des données qualitatives
    • Leadership appliqué à la négociation raisonnée
    • GRH pour manager
    • Marketing relationnel
    • Pilotage de la performance (contrôle budgétaire…)
    • Droit international stratégie d’affaire durable et éthique
    • Accompagnement carrière projet professionnel, raison d’être
    • Anglais
    • Direction de projet associatif

  • Master 1 - Semester 2: Pre-Specialisation

    Teaching in french: Paris

    • Business game DDRS 
    • Méthodologie de la recherche
    • Droit européen de la concurrence
    • Intelligence économique
    • Transformation numérique et industrie 4.0
    • La négociation numérique au service de la gestion des conflits 
    • Conférence sur les digittables de l'innovation
    • Hackathon IA et entrepreneuriat
    • Anglais renforcé (optionnel) / langues optionnelles
    • Parcours Carrière
    • Projet associatif

  • Master 2 - Teaching in french

    Semester 1: Paris

    • No code
    • Fondamentaux marketing web
    • Analyse de données
    • Conseil en digital et financement
    • Gestion de projet et enjeux légaux
    • De l’introduction du digital à l’industrie 4.0
    • Méthodologie de la recherche 
    • Parcours Carrière 
    • Première période en Entreprise

    Semester 2: Paris

    • Stratégie social media
    • Design thinking and speed challenge
    • SI et stratégie data
    • Traffic management & growth hacking
    • Exploitation de données
    • Cybersécurité
    • Rapport d'activité 
    • Evaluation Entreprise S10 
    • Mémoire 
    • Parcours Carrière 

    • Master in Management: Double Degree

    This track is designed for students who want to build a strong academic career with a broad international outlook. It combines a common core in management, a pre-specialisation and a specialised programme in Master 2, with the possibility of a double degree depending on the path chosen.

  • Master 1 - Semester 1: Common core

    Teaching in english : Paris, Dublin or Oxford*

    • Managing change for sustainability
    • Geo-economics
    • Quantitative data analysis
    • Qualitative data analysis
    • Leadership applied to interest-based negotiation
    • HRM for managers
    • Relationship marketing
    • Performance management (budgetary control, etc.)
    • International law, sustainable business strategy and ethics
    • Career support, professional project, raison d'être
    • English
    • Associative project management

    *TOEIC >=785 required to join Oxford

    • Optional year: 2 work placements

    A year to strengthen your experience in the workplace thanks to two work placements.

  • Master 1 - Semester 2: Pre-Specialisation

    Teaching in english : Paris or Dublin

    • Business game DDRS 
    • Research Methodology
    • European competition law
    • Business intelligence
    • Digital transformation and industry 4.0
    • Digital negotiation to manage conflict managements 
    • Conference on digittables of innovation
    • Hackathon IA and entrepreneurship
    • Reinforced english (optional) / optional languages
    • Career Path
    • Mandatory internship
    • Associative project
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    Expatriation : Partner Universities or Dubai Campus

    •  Courses as per programme Partner universities

    • Master in Management - Double Degree : 4 different specialisation paths

    At Master 2 level, several degree programmes allow students to develop their career path in greater depth, depending on their objectives and the areas they wish to explore.

    "MSc Artificial Intelligence for Marketing Strategy" Track

  • Master 2 - MSc Artificial Intelligence for Marketing Strategy

    Semester 1 - Teaching in english: Paris, with EPITA - Engineering School

    • Operational marketing concepts
    • Strategic marketing principles
    • Managing AI
    • Working in a muticultural environment
    • Customer relationship mamagement
    • Introduction to user experience
    • Digital marketing analytics
    • Social media strategy
    • Project management principles 
    • Career Path

    Semester 2 - Teaching in english: Paris, with EPITA - Engineering School

    • Data driven marketing and adevertising
    • Disruptive technologies in business
    • Research Methodology
    • Designing responsible AI
    • Dissertation 
    • Internship
    • Career Path

    • "MSc Digital Strategy and Innovation" Track

  • Master 2 - MSc Digital Strategy and Innovation

    Semester 1 - Teaching in english: Paris

    • Contemporary topics in organizations
    • Digital workplace and managing fluid teams
    • Strategic, legal and ethical issues in digital business
    • Technological challenges of digital econony
    • Research Methodology
    • Career Path

    Semester 2 - Teaching in english: Paris

    • Branding in the digital world
    • Digital distribution and operations management
    • Digital innovation and consulting 
    • Value proposition throught environment, social and governance strategy
    • Digital marketing techniques
    • Career management workshop
    • 2-day Innovation Challenge
    • Internship
    • Dissertation 

    • "MSc Data Sciences for Business Analytics " Track

  • Master 2 - MSc Data Sciences for Business Analytics

    Semester 1 - Teaching in english: Le Havre

    • Python ofr analytics
    • Data engineering & cloud pipelines
    • Applied statistics
    • SQL, Data Modeling & Warehousing
    • Data visualization & Storytelling
    • Business analytics & decision science
    • Generative AI & LLM Systems for business
    • Research Methodology
    • Career Path

    Semester 2 - Teaching in english: Le Havre

    • Industry Lab on AI & Data Analytics
    • Machine Learning for Business
    • Experimental & Causal Inference
    • Optimization & Operations analytics
    • Time Series & Forecasting
    • Communication & Consulting for Data Leaders
    • Dissertation
    • Career Path
    • Internship
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    Expatriation - Teaching in english: Partner Universities

    • Courses as per programme Partner universities

    • Need more information?


    Contact our admission officers