4 EM Normandie students produce a consulting project report for a start-up business, www.jeroulefuté.com

Four EM Normandie Grande Ecole Programme Year-3 students took part in a 4-week development study of a new web platform that has proved to be both innovative and cunning: jeroulefuté.com. Based on a Collaborative Economy concept, the site puts companies that wish to communicate at a lower cost with private car owners who are willing to stick bills on their vehicles against a monthly remuneration. A simple solution that is profitable for all……and even to the students who were able to apply, during this assignment, their theoretical knowledge when carrying out a detailed marketing analysis to  maximise chances of success for this new ‘communication blablacar.com' proposition.