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Luxury marketing: everything you need to know to land your dream job
The luxury industry is booming! It is a sector that attracts young graduates. The reason being that luxury is undergoing a major transformation, giving rise to some fantastic opportunities. The industry may well be recruiting, but to get in there, you have to understand the codes. Do you need to have certain “essential” values to break into this challenging world? What are the main characteristics of the luxury sector? These are the questions we will try to answer in this white paper. We will also reveal the best degree courses in France for this subject.
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What changes lie in store for the luxury sector?
“Trends come and go, but luxury is forever.” This quote is a perfect summary of what luxury is; a creative art that is passed on to perpetuate time. Some say that luxury goods give extra soul and a certain identity. When we ask new students at EM Normandie “What is luxury?” their answers usually refer to products. However, the world of luxury is much broader, and it is important that students understand this if they are going to work in the industry. Luxury is above all a relationship with time, creation and the customer. To have the privilege of working in luxury, you need a certain lucidity and vision.
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Download the free white paper
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Estelle DemouzonHead of Project Senior Visual Merchandising at Cartier
After her BTS in Business Unit Management, Estelle joined EM Normandie. Thanks to her internships, she was able to confirm her attraction for showcasing products in the window. Today she develops the decorations for Cartier's windows all over the world.
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Clémentine BrissetProject Manager at Christian Dior
A graduate of the class of 2018, she tells us how she turned her passion for luxury and fashion into a profession.
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Marion HenrioChristian Dior Perfume Digital in store Project Manager
Marion Henrio joined the EM Normandie through the Passerelle competition. The reception team, year of break, internship and BDE: discover her testimony.
