Master of Science (MSc) Digital Strategy and Innovation

Programme

• Contemporary Topics in Organisations
• Digital Workplace and Managing Fluid Teams
• Technological Challenges of the Digital Economy
• Strategic, Legal, and Ethical Issues in Digital Business
• Business Strategy and Digital Performance
• Digital Innovation and Consulting
• Digital Marketing Techniques
• Branding in the Digital World
• Digital Distribution and Operations Management
• Value Proposition through Environment, Social, and Governance Strategy
• 2-Day Innovation Challenge
Personal and Professional Branding
• Career & Job Search Tools
• French as a Foreign Language (optional)
• Research Methods
• Professional Thesis
• Internship
Professional Experience
• Workshops and Groupwork
• 2-Day Innovation Challenge
• Internship: 4 to 6 months
• Professional Thesis

Admission mode

Selection based on application file and individual motivation interview.
User's guide for application form

• I apply to this programme

Eligibility for application

• Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
• This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: B2 level in English (studies completed in English or official test: IELTS 6 / TOEIC 790 / TOEFL 83 / Duolingo 115) or proof that English was the candidate’s language of study or work fort at least a year.

Admission procedure

1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Application

Supporting documents required for the application:

• your CV,
• your most recent diploma,
• your transcripts from previous years and your certificate of enrolment for the current year,
• your covering letter,
• a copy of your ID (front and back) or passport,

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

• Well-being and Inclusion

  Inclusion of students with disabilities

  For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

  Information and contact

Career opportunities

Employment market overview:

According to the latest report from the European Commission, 58% of French companies that have hired or tried to hire digital experts report difficulties in filling these positions. In some twenty other European countries, more than 50% of employers agree that it is difficult to find digital experts. A trend that clearly highlights the shortage in the job market. Each year, there are thousands of posts to be filled, with a strong demand for young digital strategy and digital marketing professionals. Graduates join many types of companies (startups, multinationals, consulting firms specialising in strategy, organisation or management) in all different industries.

Examples of positions

This programme opens up a range of employment opportunities in various business, associative or locally-based activities:

• Digital Transformation/Strategy Consultant
• Influencer Marketing Manager
• Digital Procurement Specialist
• Digital Communications Specialist
• Digital Product Manager
• Web Mobile Product Manager
• Digital Marketing Manager
• Customer Relationship Manager
• E-commerce Manager
• Analytics and Optimisation Analyst
• Key Account Manager
• Business Developer...

Master of Science tuition fees

Tuition Fees for 2026-2027

• MSc Digital Strategy and Innovation: €15,500
  Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
• €50 charged to candidates in order to study their profile
• The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €105, by connecting to the dedicated plaftorm.

• Fundings

  Various options are offered to students to fund their studies:

  • Grants: Campus France
  • Country of origin scholarships for international students
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

  Discover all funding solutions via our online tool

• International payment methods

  We are a partner of the Flywire platform

  This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

  Access the payment tool