Master of Science (MSc) Marketing and Digital in Luxury and Lifestyle

The programme provides a 360° vision of the challenges and issues related to the Luxury industry.

• Challenge with Living Heritage French Companies
• Digital Marketing Strategy in Luxury
• Digital Influence Marketing and D-to-C in Luxury
• Omnichannel Retail and Merchandising in Beauty
• Sustainable Luxury
• Building a Collection in Luxury
• Brand Management & Heritage in Luxury
• Brand Content & Luxury Communication
• Digital Performance in Luxury
• Experiential Luxury
• Comparative Strategies in Luxury
• Legal and Ethic in luxury

Personal and professional branding

Career Path & Job Search Tools
French as a Foreign Language (optional)
Research Methodology
Professional Thesis
Internship

Professional experience

• Consulting project to create a strategy for the diversification of a Luxury brand
• Consulting project to create a digital strategy for a Luxury brand
• Consulting project co-constructed with Institut National pour les Savoir-Faire Français and living heritage companies
• 1 long business challenge to “create a digital native monobrand in the Luxury sector from scratch“
• 1 reimagined Luxury Week focused on sustainable and socially inclusive practices
• Internship: 6 months starting in May or June
• Professional Thesis

Creation of the Master of Science luxury programme

A wide variety of Luxury companies offered their support. They will participate in the School Development Council and/or in the “French touch and Savoir-Faire” tour provided to the students during their training:

• Guerlain, Céline, Le Bon Marché, Christian Dior, Séphora, etc. (LVMH Group)
• Boucheron (Kering Group), Mellerio dits Mellers and other famous jewellers based in Place Vendôme in Paris
• The Plaza Athénée Palace (Dorchester Group), a global leader within the Luxury hotel sector and other fabulous places in the service industry
• Cristalleries de Saint-Louis (Hermès Group), JM Weston, L’Oréal Group, Champagne Drappier, Louis XIII (Remi Cointreau Group), Arthus Bertrand, Faïencerie de Gien and other luxury players
• Well-known “made in Normandy” and made in France such as Saint-James, Christofle, Lampe Berger, Kusmi Tea, Le Parapluie de Cherbourg, Arthus Bertrand, «entreprises du patrimoine vivant» companies, Barriere hospitality group (Le Fouquet’s, Le Normandie),....

Admission mode

Selection based on application file and individual motivation interview.
User's guide for application form

Eligibility for application

• Candidates must hold a four-year degree in Higher Education (BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
• This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

More information about the MSc 2-year Programme : MSc 2-year Programme.

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: B2 level in English (studies completed in English or official test: IELTS 6 / TOEIC 790 / TOEFL 83 / Duolingo 115) or proof that English was the candidate’s language of study or work fort at least a year.

Admission procedure

1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Application

Supporting documents required for the application:

• your CV,
• your most recent diploma,
• your transcripts from previous years and your certificate of enrolment for the current year,
• your covering letter,
• a copy of your ID (front and back) or passport,

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

Employment market overview

Valued at €438 billion in 2025 (Source: Statista, global luxury goods market), the luxury market remains resilient in the face of the global crisis, driven primarily by demand from China and the United States. Thanks to its investment value, consumption of luxury goods remains strong, also driven by younger generations. This specific audience favors mobile shopping and social commerce over traditional retail experiences, making an understanding of online behavior crucial for luxury brands. Moreover, providing diverse and meaningful seamless experiences throughout the entire customer journey of luxury consumers is strategic. Finally, being at the forefront of sustainability and new technologies is currently central to corporate strategies. For luxury players, this involves identifying atypical skills and profiles, characterized by both an affinity for luxury culture, heritage, and experiences, as well as advanced digital expertise.

Integration of graduates

Employment data for 2022, 2023 and 2024 graduates (based on the 2025 employability survey):

• 90% net employment rate
• 50% of graduates in employment secure a job before graduating
• 100% of graduates in employment found a job within 6 months
• 90% satisfied with their first job
• Average gross annual salary including bonuses in similar roles: €46,200

Examples of positions

After completing your training in digital marketing in the luxury sector, you will be able to work as:

• Product manager
• Brand manager
• Digital marketing manager
• Customer experience manager
• Events manager
• CRM manager
• Category manager
• Traffic manager
• E-commerce manager
• Community Manager

Tuition Fees for 2026-2027

• MSc Marketing and Digital in Luxury and Lifestyle: €15,500
  Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
• €50 charged to candidates in order to study their profile
• The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €105, by connecting to the dedicated plaftorm.

Fees for students enrolling for the first time in 2026.