olivier kovarski


Le Havre

Associate Professor in Marketing
Director of PRC Projects


Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has two DBA in Business Administration, one from the Business Science Institute (Luxembourg) awarded in 2018 and one the IAE Lyon School of Management, awarded in 2019. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.

Professional experience

Since 2016: associate professor in marketing, EM Normandie
2008-2016: head of studies, director of the campus of Deauville, EM Normandie
2006-2008: teaching manager, EM Normandie

Subjects taught
Consumer Behaviour E-marketing Marketing Brand marketing
2019 : DBA in Business Administration, IAE Lyon School of Management


  • Kovarski, O 2018, ‘Comment un événement grand public peut déclencher du bouche-à-oreille positif : le cas des événements de lancement de film’, DBA in Business Administration, Business Science Institute à Wiltz (Luxembourg)/iaelyon School of Management.


    PhD Dissertation / Accreditation to Supervise Management Research

  • Hofmann, J & Kovarski, O 2023, 'The specificities of word-of-mouth creation through events'EMAC Annual conference of the European Marketing Association, Odensen, Denmark, May 23-26.


    Academic communications

  • Kovarski, O 2024, 'Le 7e art comme levier de la marque : l’exemple du film Barbie', Monde des Grandes Ecoles et Universités, January 29.


    Articles in professional journals

  • Kovarski, O 2014, 'Marketing numérique en France : spectateur ou acteur ?', Marketing Grandes Ecoles et Universités, no. 16, pp.12-12, December.


    Articles in professional journals

  • Kovarski, O 2011, 'Enquête sur les formations en marketing', Marketing Grandes Ecoles, no. 9, pp.21-21, February.


    Articles in professional journals