Presentation
Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has two DBA in Business Administration, one from the Business Science Institute (Luxembourg) awarded in 2018 and one the IAE Lyon School of Management, awarded in 2019. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.
Professional experience
Since 2016: associate professor in marketing, EM Normandie
2008-2016: head of studies, director of the campus of Deauville, EM Normandie
2006-2008: teaching manager, EM Normandie
Department
Marketing
Subjects taught
Consumer Behaviour
E-marketing
Marketing
Brand marketing
Degrees
2019 : DBA in Business Administration, IAE Lyon School of Management