olivier kovarski


Le Havre

Associate Professor in Marketing
Director of PRC Projects


Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has a DBA in Business Administration from the Business Science Institute (Luxembourg) and the IAE Lyon School of Management, awarded in 2018. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.

Professional experience

Since 2016: associate professor in marketing, EM Normandie
2008-2016: head of studies, director of the campus of Deauville, EM Normandie
2006-2008: teaching manager, EM Normandie

Subjects taught
Consumer Behaviour E-marketing Marketing Brand marketing
2018 : DBA in Business Administration, Business Science Institute de Wiltz (Luxembourg) / IAE Lyon School of Management


  • Kovarski, O 2018, ‘Comment un événement grand public peut déclencher du bouche-à-oreille positif : le cas des événements de lancement de film’, DBA in Business Administration, Business Science Institute à Wiltz (Luxembourg)/iaelyon School of Management.


    PhD Dissertation / Accreditation to Supervise Management Research

  • Hofmann, J & Kovarski, O 2023, 'The specificities of word-of-mouth creation through events'EMAC Annual conference of the European Marketing Association, Odensen, Denmark, May 23-26.


    Academic communications

  • Kovarski, O & Batat, W 2021, 'Trois pistes pour réengager les clients à l’ère de la distanciation sociale', The Conversation, March 23.


    Articles in professional journals

  • Kovarski, O 2014, 'Marketing numérique en France : spectateur ou acteur ?', Marketing Grandes Ecoles et Universités, no. 16, pp.12-12, December.


    Articles in professional journals

  • Kovarski, O 2011, 'Enquête sur les formations en marketing', Marketing Grandes Ecoles, no. 9, pp.21-21, February.


    Articles in professional journals