Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has a DBA in Business Administration from the Business Science Institute (Luxembourg) and the IAE Lyon School of Management, awarded in 2018. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.
Since 2016: associate professor in marketing, EM Normandie
2008-2016: head of studies, director of the campus of Deauville, EM Normandie
2006-2008: teaching manager, EM Normandie