Grimm NOH

Grimm NOH

Paris

Professor in Strategy

Presentation

Grimm Noh is a professor of strategy who joined EM Normandie in 2023. She holds a PhD in Business Administration from Yonsei University, obtained in 2017, with a specific major area of management. Her thesis analyzed the diversification decisions made by firms belonging to Korean business groups, with a particular emphasis on the dynamics between these firms and other affiliated companies within the same groups. Her research primarily focuses on firms from emerging markets and their innovation, diversification, and internationalization strategies. Her publications cover various theoretical concepts related to these research areas, including organizational learning, institutional theory, and network theory. 

Professional experience

Since 2023 : professor in strategy, EM Normandie 
2020-2022 : assistant professor in strategy, Woosong University (Corée) 

 

Department
Strategy & entrepreneurship
Subjects taught
Organisations in emerging countries Innovation strategies Internationalisation strategies Strategies of business groups
Degrees
2010 : PhD in Business Administration, Yonsei University

Publications

  • Noh, G. 2017, 'The effects of intra-group dynamics & multiple search references on affiliate-level  diversification: An analysis of Korean business groups, 1994-2010', Phd in Business Administration, Yonsei University, Seoul, Korea. 

    2017

    PhD Dissertation / Accreditation to Supervise Management Research

  • Kim, D, Shin, D, Lee, J & Noh, G 2024, 'Sustainability from institutionalism: determinants of Korean companies’ ESG performances', Asian Business & Management. FNEGE : 4 ; ABS : 2.

    2024

    Academic articles

  • Noh, G 2022, 'Effects of network size, diversity, and interaction frequency on individual creativity: A study from South Korea', Social Sciences, vol. 11, 170. 

    2022

    Academic articles

  • Kim, S., Noh, G. & Miao, S. 2022, 'Authentic leadership and employee voice behavior: the effect of Chinese employees' Zhongyong thinking', International Journal of Organization Theory & Behavior, vol. 25 No. 3/4, pp. 167-185.

    2022

    Academic articles

  • Ivanova, A. & Noh, G. 2022, 'Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior', Asia Marketing Journal, vol. 24(2), pp. 51-61. 

    2022

    Academic articles

  • Ivanova, A. & Noh, G. 2022, 'The Impact of Service Quality and Loyalty on Adoption and Use of Mobile Banking Services: Empirical Evidence from Central Asian Context', The Journal of Asian Finance, Economics and Business, vol. 9(5), pp. 75-86. 

    2022

    Academic articles

  • Chung, D. & Noh, G. 2021, 'Scandal and name change: Organizational Identity and transgressional sources of name change, Korean Journal of Management, vol.  29(3), pp.91-119. 

    2021

    Academic articles

  • Noh, G. & Lee, S. 2020, 'Effects of innovation tendency, pursuit of corporate image, and intrinsic motivation on corporate mecenat activities', Review of Culture and Economy, vol. 23(21), pp. 111-138. 

    2020

    Academic articles

  • Noh, G. 2019, 'Strategic Decoupling in Korean Business Groups: Ambiguous Identity as a Strategy in Chaebol Groups', Sustainability, vol. 11(9), 2561. 

    2019

    Academic articles

  • Noh, G. & Shin, D. 2019, 'Coercive Isomorphism and its Unintended Consequences: Ambiguity of Government Policies, Diversification of Business-Group Affiliates, and Administration Orientation', Korean Journal of Management, vol. 27(2), pp. 97-123. 

    2019

    Academic articles

  • Lee, T., Noh, G. & Shin D. 2019, 'Paradoxical Effects of Alliances on Firm Growth: U.S. Airline Alliance Network and the Size of Directly-Covered Markets', Korean Society of Strategic Management, vol. 22(1), pp. 77-101. 

    2019

    Academic articles

  • Kim, S., Jung, K., Noh, G., & Kang, L. K. 2019, 'What makes employees cynical in public organizations? Antecedents of organizational cynicism', Social Behavior and Personality: an international journal, vol. 47(6), pp. 1-10. 

    2019

    Academic articles

  • Noh, G. & Shin, D. 2018, 'The different influences of the government and politicians on the international expansion of Chinese firms', Asian Business & Management, vol. 17, pp. 366-396. 

    2018

    Academic articles

  • Noh, G. 2018, 'New Product Development: Effects of Slack, Performance Feedback and Competition', Industry Innovation Research, vol. 34(1), pp. 51-80. 

    2018

    Academic articles

  • Jung, K., Shin, D., Kim, S. & Noh, G. 2017, 'Innovative Action and Strategic HRM of TMT', Korean Society of Strategic Management, vol. 20(2), pp. 55-78. 

    2017

    Academic articles

  • Shin, D. & Noh, G. 2017, 'Recent Developments and Prospects of Behavioral Strategy: A Behavioral Shift of Strategy Research', Korean Journal of Management, vol. 25(3), pp. 151-194. 

    2017

    Academic articles

  • Noh, G. & Shin, D 2016, 'Chinese MNCs as Risk Avoiders in Cross-Border Acquisition: Host country Choices by Chinese MNCs, 1992~2008', Korean Society of Strategic Management, vol. 19(1), pp. 53-78. 

    2016

    Academic articles

  • Noh, G. & Shin, D. 2016, 'The Effect of Art Activity on Individual Creativity', Arts Management Research, vol. 39, pp. 103-130. 

    2016

    Academic articles

  • Noh, G, Shin, D, Kil, S & Jung, K 2023, 'The Field of Universities as a Politicized Garbage Can: The Structural Stalemate of Institutional Change in Korean Universities'39th EGOS Colloquium, Cagliari, Italy, July 6-8.

    2023

    Academic communications