Presentation
Laura Littre Valentin is Assistant Professor in Management and she joined the EM Normandie in 2023. She holds a PhD in Management Sciences from ESCP Business School, Panthéon-Sorbonne University (2023) and a master’s degree in marketing management from ESSEC Business School (2009). Based on a multi-sited ethnography of fairs, shows, congresses, and hybrid festivals in Europe and North America, her doctoral thesis explores the participants’ experience in embodied marketplaces and the ritual nature of business events. Her interdisciplinary research focuses on the experience value of co-construction and co-destruction in the context of social acceleration common to most business events. Prior to her academic career, Laura spent 15 years working in transport and cultural tourism companies in Argentina, her country of origin, and France. After a consulting mission in Brazil, she began teaching in Bachelor, Master and Executive programs. Additionally, she has volunteered in several decentralised cooperation projects between France and Latin America. She is also Director of the M2 International Events Management program.
Professional experience
Since 2023 : assistant professor in Managament, EM Normandie
2016-2023 : assistant professor in Managament, ESCP Business School, Paris
2015-2016 : assistant professor in Managament, IDRAC Business School, Paris
Department
Marketing
Subjects taught
Experience and Event Performance
Experiential Luxury
Relationship Marketing
Degrees
2023 : PhD in Management Science, ESCP Business School, Paris