EM Normandie Graduation Ceremony: 2,000 gather in Deauville

Nearly 2,000 people – EM Normandie graduates, families, staff members and institutional partners gathered on Saturday 23 March at the Deauville International Convention Centre to celebrate the success of 730 class of 2018 graduates from EM Normandie’s Initial and continuing education programmes (Programme Grande École , Bachelor Management International, MS, MSc, Postgraduate &  Pass’ Programmes).

One of the highlights in the Academic Year

The Graduation Ceremony is a solemn occasion to acknowledge the work and energy invested by young graduates throughout their study paths. For the majority of them, this spelt the moment when they were to enter professional life and, for Continuing Education graduates, a new boost in their careers (moving on within their companies, retraining or starting a business).  
As members of Alumni EM Normandie, the School’s alumni association with a 17,500 membership, they will all benefit now from many services to foster their professional success and mobility throughout their careers:  exclusive job offers,  Business Drinks in France and abroad, individual and collective coaching, etc.

Lecturers-Researchers awarded an EM Normandie Foundation Prize 

The event was also the occasion to present the Academic Excellence Award , initiated by Foundation EM Normandie to honour the activities and initiative of Lecturers-Researchers.  

The Pedagogical Innovation Prize was awarded to Dr Aude Rychalski, an Assistant Professor of Marketing and Dr Patrick Loux, an Assistant Professor of Strategic Management, for their Cross-Master Challenge, organised jointly with the Union Française des Métiers de l’Evènement (UNIMEV), the Union of  Events Professionals.

Launched in 2017, this is a challenge put to International Events Management and Digital Strategy Programme students the two professors supervise, to develop in joint teams long-term relationship strategies for real companies by applying digital technologies.   As Junior Consultants, students must pool their complementary competencies and collective intelligence to convince a panel of professionals and get their points to prevail internally.  In order to replicate the real environment of calls for tender where competitors do not know one another and come from various horizons, a second phase is organised with students form other institutions joining in.  

Dr Julian Hofmann, an Associate Professor of Marketing, was awarded the Research Prize for his article on  ‘Empirical generalizations on the impact of Stars on the economic success of movies’, published in the International Journal of Research in Marketing, a CNRS (level 2) and FNEGE (level 1).

‘Foundation EM Normandie supports the development of this School along three main axes which are consistent with its values and commitments:  Equal Opportunity, Academic Excellence and Innovation & Entrepreneurship. By awarding the Pedagogical Innovation & Research Prize during the Graduation ceremony, our Association brings into the limelight its actions in favour of original and high added value initiatives for the benefit of both practitioners and students’, EM Normandie Foundation Jean-Louis Grégoire underlined.