A new brand identity for EM Normandie

A square to suggest stability, bright red to suggest boldness and modernity: there is no doubt the new EM Normandie logo is in direct line with the previous one, both in shape and colour, which demonstrates the Business School’s determination to capitalise on its past to build its future. Change appears in the choice of the ‘EM’ monogram, which stands for Management School (Ecole de Management). Right in the heart of the logo, it recalls what is at the core of our business.
As for the combination of ‘Normandie’ and ‘Business School’, it shows the historical roots the School has in its territory while emphasising its international orientation.  
Finally, 1871 refers to the year EM Normandie was founded, among the first French Grandes Ecoles, and reminds of its long-standing tradition.

The Past and the Future crystallised in one single signature

The new brand baseline, Old School, Young Mind emphasises messages conveyed by mentioning side-by-side tradition and modernity, stability and agility, experience and ability to take up new challenges. This states the School’s determination to ‘Be and Last’ as well as its capability to reinvent itself through contact with successive generations.

The Sub-Brand Logos also remodelled  

The logos for INSIDE (Institut de l’Innovation et du Développement de l’Entrepreneuriat), IPER (Institut Portuaire d’Enseignement et de Recherche), Métis Lab (Research Lab), Executive Education & Digital (comprising all the School’s activities in the field of new technologies) have adopted the new visual identity standards, just as Fondation EM Normandie and Alumni EM Normandie, the Students and Graduates association, which clearly state they are members of a single community.

Students at the heart of the Communication Campaign

For its new communication campaign, EM Normandie stages its own students in concrete situations (Study Paths, Student Society Life, Study Abroad, etc.) to make it easier for future recruits to plan ahead and point out all the possible options offered to them.
This translates its determination to recruit explorers at heart with catch-phrases such as « Explore more », « Travel more », « Share more », « Connect more », « Rise more », « Get more » or even « Reveal more ».

A new multilingual website dedicated to the user’s experience

As a true showcase of the digital transformation in progress at EM Normandie, the new Website is full of fun and interactive innovations for digital natives to visualise themselves with us.

In November, a gaming platform will appear: visitors will land on a virtual campus where they will be invited to choose their own avatars among four profiles in order to join mini-games about the EM Normandie experience and win gifts.   

Finally, through this review of its position in communication, EM Normandie valorises those options which have been at the root of its pronounced progress and still guide its strategy: a determination to push back frontiers by innovating constantly and putting the student as a core priority.  

Professionals, you will find our logo kit here