Master of Science (MSc) International Events Management
After a 3 or 4-year Degree
Presentation
To conduct change while being socially and environmentally responsible and sustainable, organisations are increasingly using social innovation methods which incorporate their various communities and stakeholders.
These strategic methodologies can be activated by designing and delivering participatory experiences likely to engage people and foster collective intelligence. Be they live or digital, community stewardship and purpose-driven meetings and events might be powerful instruments for building and developing enhanced relationships with stakeholders. They also contribute to strengthening organisations’ capabilities to cooperate and co-innovate with them, and ultimately to secure their acceptability by civil societies.
4th in Eduniversal's national ranking
- Strengths and advantages
- Programme
- Admission
- Career
- Tuition fees and funding
Programme highlights
- 100% English-taught programme
- Multicultural team of lecturers with internationally recognised academic or professional backgrounds in collective intelligence & innovation, community engagement & management, and experience, meeting and event design & management
- Case studies, consulting projects, learning expeditions, event challenges
- Additional, cross-cutting courses supporting your future professional capabilities
- Dual degree: CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research
- This programme being highly specialised, applicants are recommended to consider it as their first choice.
- Students selected are expected to comply with the behaviour and dress codes applicable to the business world.

This programme trains future experts in designing, managing, and promoting physical, digital, and hybrid events. These can be used by socially responsible organisations to enhance their performance by engaging stakeholders, fostering cooperation, and driving innovation.
Our multicultural classes combine transdisciplinary content with specialised expertise, including complex event projects, risk management, CSR strategies, collective intelligence, and design thinking methods. Students develop a critical understanding of the environmental impact of the events industry, the challenges posed by artificial intelligence and digital alternatives, and the ethical imperatives of contemporary practice.
Graduates emerge as insightful, proactive, and trailblazing professionals, ready to lead the future of events.
Laura Litre VALENTIN, PhD
Academic Director
Specific requirements and advice
Programme
- Event Management as a Complex Project
- Event Sustainability and Risk Management
- Advanced Proficiency in Event Management
- Experience & Event Performance
- Design Thinking (user approach)
- Local Innovative Ecosystems (territorial approach)
- Corporate Creativity Leadership (organisational approach)
- Meeting Strategies for Social Transformation
- Learning expeditions & consultancy missions
- Event challenge
- Digital Social Experience (community management)
- Live Social Experience (event experience)
- Innovative Social Experience (meeting-driven innovation)
- Career Path: coaching & job search tools
- Alumni events, networking & mentoring
- School incubator
- French as a Foreign Language
- Business Models and Performance
- Cases in Ethical and Sustainable Development
- Change Management and Organisational Transformation
- Critical Issues in Management
- Digital Disruption and Industry 4.0
- Digitalisation and Corporate Finance
- Entrepreneurship in Emerging Markets
- Leading in Multicultural Environment
- Management and Future Studies
- Case studies, consulting projects, learning expeditions
- Company internship in France or abroad
- Event challenge
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Evaluation criteria for the course
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
The programme provides a 360° view of Experience, Meeting and Event design and management.
Event management
Stakeholder engagement
Social transformation
Community experience
Professional development
Career preparation
Intellectual ability
Dissertation
New contexts (3 out of 7 electives)
French as a Foreign Language
Professional experience
Admission
- Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
- This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.
- Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
- Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
- Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.
- your CV,
- your most recent diploma,
- your transcripts from previous years and your certificate of enrolment for the current year,
- your covering letter,
- a copy of your ID (front and back) or passport,
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Well-being and Inclusion
Inclusion of students with disabilities
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Admission mode
Selection based on application file and individual motivation interview.
User's guide for application form
Eligibility for application
No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: B2 level in English (studies completed in English or official test: IELTS 6 / TOEIC 790 / TOEFL 83 / Duolingo 115) or proof that English was the candidate’s language of study or work fort at least a year.
Admission procedure
Application
Supporting documents required for the application:
In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
Additional information for funded applicants
Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.
Career
- content / public relations / community strategy
- partnership / marketing / communications / strategic planning
- meeting and event design & planning
- collective intelligence methods in CSR / innovation agencies or departments
- 84% net employment rate
- 60% of graduates in employment secure a job before graduating
- 100% of graduates in employment found a job within 6 months
- 80% satisfied with their first job
- Average gross annual salary including bonuses in similar roles : €47.100
General information regarding the employment market
Over the past decade, the events sector has seen an increased demand for business, scientific, corporate, sporting, cultural and political events. At the same time, and in the face of major new challenges, the sector has had to and must continue to rapidly transform itself to play a central role in the economies of experience, knowledge and sustainability. The events professions are now looking for talent with a high degree of rigour and creativity in terms of strategic thinking, design and operational management.
Example of positions
This programme opens up a range of employment opportunities and entrepreneurial development in various business, associative, international or locally-based activities:
After your training in marketing, move on to positions such as: Project managers or junior consultants in corporate departments, consulting firms, associations or local agencies, practicing the above-mentioned activities.
Professional insertion of graduates
Statistics based on the professional integration survey of 2025 for the 2022, 2023 and 2024 graduates.
Examples of companies where our graduates work:
Accor Arena, American Express, Châteauform, Disney Business Solutions, Havas, Hopscotch, Infopro Digital, Mouvement Impact France, Novartis Pharma France, Organising Committee for the Olympic and Paralympic Games Paris 2024, Publicis Live, Reed MIDEM (RX France), Swapcard, Universal Music Group, Viparis.
Tuition fees and funding
- MSc International Events Management: €15,500
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership. - €50 charged to candidates in order to study their profile
- The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €105, by connecting to the dedicated plaftorm.
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Fundings
Various options are offered to students to fund their studies:
- Grants: Campus France
- Country of origin scholarships for international students
- Paid student jobs offered by the School’s Junior Enterprise and Jobs Services
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International payment methods
We are a partner of the Flywire platform
This online tool facilitates the procedures of international students by offering the following services:
- Online tracking of transfers
- Payment in the national currency, which reduces costs
- Choice of many payment methods
Tuition Fees for 2025-2026
Fees for students enrolling for the first time in 2025.
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