Luxury management courses

In recent years, the Luxury industry has been booming, giving rise to first-class career opportunities. At the same time, it is undergoing a major transformation due to developments in the retail world and transformations in communication brought about by digital innovation. To be successful in this sector, professionals must master certain essential skill and understand the codes of international Luxury.

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What is Luxury management?

Luxury management is a specialised field that focuses on the development, marketing, and management of Luxury goods and services such as fashion and accessories, perfume and cosmetics, Luxury hotels and fine cuisine, wine and spirits, jewellery and watches, decorative tableware. These Luxury goods and services are highly desired due to their exclusivity, quality, and craftsmanship.

Luxury management professionals are responsible for developing strategies to market and sell Luxury products and services to high-end consumers. They may also be responsible for managing the brand image and reputation of a Luxury company.

What makes a good Luxury professional?

To be successful, they must understand customers’ expectations and master the codes of this demanding industry. By being customer-oriented, they are able to satisfy customers’ need and offer them a unique experience.

In addition to these business skills, professionals must adopt an appropriate attitude in order to fit into this sector. They must display passion, simplicity, and culture, and be open-minded.

The ideal profile of a professional: being modest, generous, passionate, understanding well the roots and storyline of the brand they are working for – its culture, inspiration sources and craftmanship skills – and being open minded to luxury cultures such as American and Asian ones that compose most of the market (fluent English is mandatory and basis in Chinese and Italian is for sure an added value).

To manage a brand in Luxury and work in this magic industry, one needs to understand how to find the right balance between heritage and innovation, “the roots and the wings” , as the perfumer Guerlain (LVHM Group) claims.

To make a difference, studying at a French business school like EM Normandie is a very good starting point, to benefit from  top academic training and to prepare for the business world of luxury and digital.

Indeed, Normandie region is also very close to the roots of the luxury industry with many manufactures, flagship stores and HQ that settled down there.

Moreover, EM-Normandie is very well-known for its advance regarding new technologies and innovation thanks to its research laboratory and its training formats. Joining a course at EM Normandie gives students a 360° Marketing vision with a strong focus on digital issues within the Luxury Sector.

Why study Luxury management in France?

There are several reasons why Indian students might consider joining a Luxury management course in France:

One of the world’s Luxury capitals

Since the 19th century, France is well-known for its high-end fashion, perfume, and cosmetics industries, as well as its Luxury hospitality and tourism sector. Its luxury brands are highly respected and well-known and the first worldwide luxury players are mainly French: L’Oréal, LVMH, Kering-Gucci Group, Hermès, Chanel group.

Studying Luxury management in France can provide students with the opportunity to learn from and network with leading Luxury companies in these fields. It also provides them with a deeper understanding of the cultural and historical context that has contributed to the success of these top Luxury brands: Christian Dior, Louis Vuitton, Chanel, Cartier, Guerlain, Hermès, Yves-Saint Laurent, Lancôme…

A wide range of Luxury courses on offer

Many programmes offered in France are taught in English, making them accessible to a wide range of international students.
France is home to some of the world’s top business schools and universities, many of which offer highly regarded Luxury management programmes.

Studying in France offers a thrilling cultural experience, as students have the opportunity to immerse themselves in French culture and experience all that France and Europe have to offer.

Finding a Luxury management training

Luxury brand management programmes given by EM Normandie Business School are located nearby Paris. The School was created more than 150 years ago in Normandy, a region that is for sure emblematic of the Luxury industry.

In addition, EM Normandie has cutting-edge expertise in the fields of marketing and digital technologies in general and applied to the Luxury sector.

Genaralist and specialised programmes in Luxury

How is the Luxury market evolving?

Valued at more than 350 billion euros (source: Bain & Co) in 2022 with a double digit-growth (+22%), the Personal Luxury Goods Sector is currently proving resilient in the face of global crisis, driven in particular by the catch-up post-covid effect of Chinese expenditures, Gen-Y and Gen-Z consumers as well as online sales.

Set to account half of the sales of Luxury products and services between now and 2025, Chinese consumers have a digital behaviour that is much more advanced than that of traditional Luxury customers (77% of Chinese people purchase their Luxury products from their mobile phones, according to Bain & Co.).

Henceforth, players within the fashion and Luxury sectors who are looking to develop within this strategic market will be compelled to consider the digital ecosystem. This will involve identifying atypical skills and profiles, marked by both an affinity towards Luxury international culture and advanced digital expertise.

By 2025, the Luxury sector is expected to grow annually by 7%.

Career opportunities in Luxury management

Permanent immersions in the business environment offered during the course allow students to gain professional experience and management skills:

• Conferences and in-house masterclasses delivered by professionals from the Luxury business,
  Consultancy projects with clients in the Luxury sector,
• Long-term internship in a luxury company,
• Professional thesis aligned with a luxury marketing topic,
• etc.

This programme prepares for careers in France and internationally. Professionals may work in a wide variety of sectors, including digital and marketing and communication management.

After their degree in Luxury management, students may work as:

• Product Manager
• Brand Manager
• Digital Marketing Manager
• Customer Experience Manager
• Events Manager
• CRM Manager
• Category Manager
• Traffic Manager
• eCommerce Manager
• Community Manager