IBBA (International Bachelor in Business Administration)
Prepare for an international career in 4 years
Open up the field of possibilities
After your High School Degree, join the IBBA. Study on a different campus each year (Paris, Dublin, Dubai, Oxford) and prepare for an international career in management, business or marketing.
Earn a recognised degree, accredited as Bac+4 and awarded the grade of Licence by the French Ministry of Higher Education and Research, and RNCP level 6 certification (RNCP40724 - DipViGrL - Diplôme d'études supérieures en administration des affaires).
- Strengths and advantages
- Programme
- Admission
- Career
- Tuition fees and funding
3 reasons to join the programme
Develop the key skills of an international manager
EM Normandie blurs the boundaries between the academic and professional worlds by structuring its programme around the key skills required to succeed in business. Develop your know-how and interpersonal skills throughout your course, and learn how to learn through interactive lessons, real-life situations and by working in different environments. Become more independent, sharpen your critical thinking skills, and prepare yourself for complex situations and decision-making.
Build an international profile
4 years, 4 campuses: this is the great strength of the IBBA, which offers you the opportunity to work on consulting projects for local companies in each country. Take your first year of studies in Paris and learn about Sustainable Development (SD) and Corporate Social Responsibility (CSR). Then fly to Dublin and develop your skills in tech and digital. Then focus on logistics and supply chain management in Dubai. Finally, complete your course in Oxford, specialising in finance. Take in the cultural specificities of each country, develop your ability to adapt and your understanding of international cultural issues.
Develop your professional skills and boost your career opportunities
Multiply your work experience in companies and prepare for a wide range of careers: product manager, merchandising manager, international marketing manager, sales manager, logistics manager, financial analyst, etc. Sharpen your career plan with the Career Path and build your network to land the job that's right for you.
Programme
- Analysing global changes
- Analysing data
- Communicating and sharing ideas in writing and orally in an international context
- Working as part of a team both locally and internationally
- Developing international business in a sustainable and responsible manner
- Carrying out one’s role within projects with a responsible approach
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IBBA 1 Programme | Paris campus
Semester 1
- Learning as practice : Critical thinking
- Intercultural Management
- Fundamentals of marketing
- Introduction to economics
- Accounting
- International Business contexts
- Excel & Fundamentals of AI
- Career path 1 : Cultivate Self-awareness
- English or French as a foreign language
- Foreign language N°2
Semester 2
- International Marketing
- Current Geopolitics
- Companies and Sustainable Development Objectives / Sulitest preparation
- Consumer behavior
- Legal systems around the world
- Introduction to quantitative techniques
- Career path 2 : Develop your network
- English or French as a foreign language
- Foreign language N°2
Mandatory internship (2 months) or Business start-up project
Optionnal
- Summer program with International Students
- Supervision of the Summer Program (Internship 3 weeks)
Paris or Le Havre
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IBBA 2 Programme | Paris campus
Semester 1
- Organizational Behavior
- Sales Management & Business development
- International project management (Scrum)
- Basic Financial analysis
- International market research
- Excel and AI Advanced
- Markets and Geopolitics
- Community involvement (conference, volunteer work)
- IELTS, TOEFL, DET preparation
- Foreign language N°2
Semester 2
- EM Startupper
- Operations management
- Change management
- International business Law
- Fundamentals of Supply chain management
- International Human Resource Management (IHRM) and management
- Digital marketing & E-commerce
- Career path : Identify your value and talents
- Immersive Tech project - Learning Expedition in Dublin Campus - 8 days
Mandatory internship (2 months) or Business start-up project
Optionnal
- Summer Programme - Dublin
- Supervision of the Summer Programme (Internship 3 weeks)
Paris or Le Havre
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IBBA 3 Programme | Paris campus
Semester 1
- Brand management
- Influence marketing
- Risk management
- Research methodology 1
- Management control
- Fundamentals of Global Trade and Logistics
- Leadership & team management
- Generative and agentic IA in business, application project
- Responsible Project
Semester 2
Expatriation :
- Partner University
- Disney International Program
- University of California : UCLA
- University of California : Berkeley
- Dublin campus
Mandatory internship (2 months) or Business start-up project
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IBBA 4 Programme | Oxford campus
Semester 1
- International Business Negociation Technics
- Corporate Finance
- Technology and finance
- Ethical controversies in Business
- Career Path : Consolidate your career project
- Research methodology 2
- Data visualisation with Tableau
- Business game (top SIM)
Semester 2
- Thesis and oral presentation
- Grand Oral, capstone
End-of-studies work internship (6 months) or Business start-up project
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Develop in new international contexts
S1
- Develop in new international contexts
S2
- Describe a marketing plan in an international context
- Recognise the importance of operations management in an international business environment
- Be familiar with international legal environments
S3
- Doing Business in an international context
- Analyse consumer behaviour in a cross-cultural context
- Understand International Business Law
S4
- Define responsible marketing
- Recognise the importance of supply chain in a global context
- Appropriate intellectual property law
S5
- Secure international trade from a legal point of view
- Appreciate the importance of adopting sustainable practices in business
- Create successful social media content
S7
- Create successful social media content
- Develop business for startups
- Master global antitrust and competition law
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Explore and exploit data
S1
- Apprehend Anglo-Saxon financial statements
- Apply digital tools and AI
S2
- Conduct market research in an international environment
- Analyse quantitative data
S3
- Analyse quantitative data
S4
- Apply e-commerce management
- Optimise portfolio management of financial products
S5
- Manage global performance
S6
- Develop an international financial policy
S7
- Implement digital tools in finance
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Understand the challenges of a changing world
S1
- Interpret the international economic mechanisms
- Understand the challenges of sustainable development and its impact on organisations
- Cultivate Self-awareness
- Cultivate Self-awareness
S2
- Understand issues of the contemporary world
- Develop your network
S3
- Analysing geopolitical issues
S4
- Apprehend the Made in Ireland Business
S5
- Identify the challenges of business intelligence
- Apprehend the Made in Dubai business
S7
- Consolidate your career project
- Apprehend the Made in UK business
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Manage innovative and responsible projects
S3
- Design projects in an international context
- Use Innovative and digital design thinking methodologies
- Contribute to a CSR project
S4
- Deploy projects in an international context
S5
- Adopt a risk-management approach
- Deploy your expertise as part of a CSR project
S6
- Experience entrepreneurship in Dubai
- Discover the international dimensional of doing business
- To design Sustainable events
- Manage Disruptive innovation
S7
- Build an Investment and financing plan
- Implement business development (Business Game)
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Communicate and share your ideas orally and in writing in a multicultural context
S1
- Developping Critical thinking
S1/S2/S3/S4/S5/S6
- Communicate in a foreign language (English)
S1/S2/S3/S4/S5/S6/S7
- Communicate in a foreign language (LVO)
S3
- Stand for values
- Structuring and defending ideas in written form
S6
- Define a research approach
- Identify your value and talents
S7
- Defend and criticise yours and others' arguments
- Enhancing your research approach
S8
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Manage international teams
S1
- Interact in a multicultural environment
S2
- Understand Organisations
- Broadening the thinking framework
S3
- Interpreting behaviors at work
S5
- Manage a team as a responsible leader
S6
- Conduct international negotiations
S7
- Develop a business ethic posture
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1st year
Paris - courses in English -
2nd year
Paris - courses in English -
3rd year
Paris - courses in English -
4th year
Oxford - courses in English
Objectives
EM Normandie’s International Bachelor in Business Administration prepares students for roles as operational managers within organisations operating in a complex and ever-changing environment. The programme aims to develop the following skills:
The skill sets required for the qualification cannot be acquired separately, as the curriculum covers all of them.
Programme details
Skills modules
Understanding business in an international context
Find out how to develop effective marketing strategies in international contexts while becoming familiar with legal and cultural environments. Develop an understanding of global consumer behaviour and be prepared to meet the challenges of international trade.
Understanding and exploiting data
Throughout the course, you will learn how to search for and sort information using specialised software. Master the workings of digital marketing and e-commerce. Discover the basics of financial analysis and management control to optimise your organisation's performance. Explore the analysis methods and opportunities offered by AI to guide your decision-making. Gradually become agile and responsive professionals, ready to take on the challenges of tomorrow!
Managing the challenges of a changing world
Discover the major political, technological, economic, environmental and societal issues. Analyse how these impact on organisations, learn how to respond in practical ways and develop your adaptability.
Lead innovative and responsible projects
Learn how to establish decision-making scenarios by carrying out targeted information research, gathering opinions and analysing their viability in order to guide your choices. Plan your project by defining the steps and resources required, monitor its progress with accurate reporting and ensure its profitability by managing the budget. Use monitoring tools to supervise operations and guarantee the project's performance.
Communicate and share your ideas orally and in writing in a multicultural context
Learn how to defend your ideas, adapting your posture and rhetoric to your audience. Master cultural specificities to ensure effective communication. Improve your language skills to produce clear material in several languages. Become a convincing professional, capable of operating in an international context.
Managing international teams
Learn how to make the most of collective intelligence and manage while taking into account the cultural specificities of each member of your team. Develop your analytical skills so that you can make ethical and responsible decisions, aligning your actions with the strategic direction of your future company.
Home campus
Admission
- Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
- Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
- Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.
- your CV,
- your most recent diploma,
- your transcripts from previous years and your certificate of enrolment for the current year,
- your covering letter,
- a copy of your ID (front and back) or passport,
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Well-being and Inclusion
Inclusion of students with disabilities
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
I hold a foreign diploma: access by application file
The programme is open to students under 22 years old holding or are in the process of validating a non-French Baccalaureate diploma, or equivalent.
No English language test score is required for students holding a degree from an English-speaking university, college or school. For other applicants, language requirements are: IELTS 5,5 / TOEIC 785 / TOEFL 72 / DUOLINGO 105.
Number of places available for the 2026 session: 20
User's guide for application form
Admission Procedure
Application
Supporting documents required for the application:
In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
Additional information for funded applicants
Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.
I hold a French diploma
Career opportunities
- MSc Artificial Intelligence for Marketing Strategy, Paris (in partnership with EPITA)
- MSc International Events Management, Paris
- MSc International Marketing and Business Development, Caen
- MSc Marketing and Digital in Luxury and Lifestyle, Paris
- MSc Sustainable Business Strategy, Paris
- MS Marketing, Communication & Agrifood Engineering, Rouen (Under special conditions)
- MSc Banking, Finance and FinTech, Oxford
- MSc Financial Data Management, Paris
- MSc Supply Chain Management - International Logistics and Port Management, Le Havre
- MSc Supply Chain Management - Purchasing, Le Havre
- MS Territorial Strategies and Management of Transitions, Caen (Under special conditions)
This generalist programme offers many professional opportunities as a manager in the digital, sustainable development, logistics, finance, marketing, management, accounting, etc. sectors.
Further studies
At the end of the IBBA, start your career as a manager or develop cutting-edge expertise by joining an MS® or an MSc®, which is accessible by application and interview.
Business and marketing
Finance
Logistics
Management
Tuition fees and funding
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Fundings
Various options are offered to students to fund their studies:
- Grants: Campus France
- Country of origin scholarships for international students
- Paid student jobs offered by the School’s Junior Enterprise and Jobs Services
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International payment methods
We are a partner of the Flywire platform
This online tool facilitates the procedures of international students by offering the following services:
- Online tracking of transfers
- Payment in the national currency, which reduces costs
- Choice of many payment methods
Application fees for 2026-2027
For non-French diploma holders: €50
Tuition Fees for 2026-2027
€12,500 / year.
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
Compulsory Contribution: CVEC (Contribution Vie Etudiante et de Campus): €105 to be paid on the CVEC platform. Learn more
Fees for students enrolling for the first time in 2026.
Download the brochure
Frequently asked questions
News
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