MS Stratégie Marketing et Développement Commercial

Le Havre | French | Work-study or Full-time

"Marketing Strategy and Business Development" specialisation

Your business degree in a world-renowned Business School

With the M2 Marketing Strategy and Business Development, develop your leadership skills and prepare yourself for careers in marketing, omnichannel marketing, communication and sales.


This M2 specialisation from the Master in Management is accessible both in the classical route and as a work-study programme (under specific conditions for international students).

I wanted to structure the coursework so that it could open up a maximum number of professional opportunities for students and learners. You will acquire precise and operational knowledge in negotiation, marketing / web marketing and communication. Numerous experts will be ready to guide you and advise you in your development. Through the quality of the speakers, you will also begin to develop a quality professional network. If you want to work in marketing or sales, in industry or services, in the automotive industry, in retail, etc., this course will enable you to seize many opportunities.

Yonathan Silvain ROTEN
Academic Director
Assistant Professor in Marketing and Business Development


Business degree programme

The Marketing Strategy and Business Development specialisation of the Master in Management - Top 100 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • Savoir Manager 1 and 2: Leadership and Business Management, Team and Project Management in agile mode
  • Digital Marketing know-how
  • Offer and Negotiation
  • From Marketing Strategy to Customer Experience
  • Research methodology and dissertation plan
  • Sales Strategy
  • Brand and Communication
  • Customer Management
  • Marketing and Innovation

Thanks to the marketing strategy course, appropriate and put into practice the main concepts of marketing to design a strategy yourself via the Markstrat simulator. During the personal development classes, develop successful communication with your contacts, mobilise your resources to achieve your objectives, develop your self-esteem and strengthen your charism. During the product negotiation classes, learn how to decode a customer, develop a sales argument, deal with objections and close a sale.

Facilitate your international professional integration with courses taught in English. Oral and written comprehension of the English language is required to join this programme.


Work experience during the business degree

Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.

During the final year, two options are available in terms of professionalisation: spend up to 75% of your time in a company by opting for a work-study programme or opt for the classic route offering you numerous professionalising projects and punctuated by a final internship.  

Classical route

  • Assignment 1: a marketing strategy consulting mission for a company.
  • Assignment 2: a sales development challenge (in conjunction with the Dirigeants Commerciaux de France) and a sales prospecting project (in conjunction with Amazon).
  • Numerous training courses and additional professional development tools as part of the Career Path.
  • 6-month work placement in France or abroad

Work-study programme

  • 75% of your time in a company

Career opportunities after the business administration degree

With the "Marketing Strategy and Business Development" specialisation, land your dream job in the field of marketing and/or business:

  • Sales manager
  • Assistant product manager
  • Product manager
  • Marketing manager
  • Multichannel / omnichannel distribution manager
  • Communications manager
  • Web marketing manager
  • Department manager
  • Point of sale manager

Discover all marketing courses

The advantages of doing a degree in business as a work-study programme

By doing a work-study programme, no more odd jobs to pay the rent and do the shopping! During this course, you can benefit from a salary to finance your daily expenses and you will be exempt from paying your school fees. Remuneration is calculated on the basis of the minimum wage and depends on your age. For more information, please contact the Career Paths team, which will help you at every stage of your academic and professional career.

Extended immersion in a company allows you to acquire specific and operational skills in the fields of commercial negotiation, marketing in a digital environment and communication. 

Work-study at EM Normandie